About Our Podcast
Interviews with best-selling authors, speakers and experts that share practical strategies, tactics and insights to keep you informed and help you grow personally and professionally.
In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve.
The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.
Recent Episodes
Check out our variety of topics!
Nima Rahmany (Part 2) — Navigating Emotional Triggers: A Journey to Personal and Professional Development
SEASON: 7 EPISODE: 4 Episode Overview: Welcome back to Becoming Preferred ! Last week, in part one of our conversation with Nima Rahmany, we laid the groundwork by looking inward—focusing on personal development, emotional regulation, and what it truly takes to become 'trigger-proof'. If you missed ...
Nima Rahmany (Part 1) — Navigating Emotional Triggers: A Journey to Personal and Professional Development
SEASON: 7 EPISODE: 3 Episode Overview: Welcome back to Becoming Preferred , the podcast dedicated to helping you level up your game and become the best version of you. Normally, we spend our time developing strategies for market dominance, leadership, and business growth. But true success isn't just...
Matt Wolfe — What Broadway Stagecraft Teaches Us About Marketing
SEASON: 7 EPISODE: 2 Episode Overview: Welcome back to Becoming Preferred , the podcast for business professionals and entrepreneurs who want to level up their game and become preferred in the markets they serve. If you run a B2B company, there’s a high probability you’ve hit a very specific growth ...
Our Team
Our Team
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Podcast Host
Michael Vickers
MichMicahel ael Vickers
Producer
Beth Smith
Beth Smith
Reviews
What our listeners are saying about us...
It is your excellence is your key to being preferred
Becoming preferred is a great podcast about finding the excellence in our expertise and in our lives. Becoming preferred is about the whole person. Must listen.
A Must-Listen for Entrepreneurs Ready to Lead at the Next Level
I absolutely loved being a guest on the Becoming Preferred podcast. The conversation was not only insightful and energizing, but also deeply aligned with what business owners need to hear right now. The host brings genuine curiosity and depth to the dialogue—asking the kind of thoughtful, sharp questions that draw out ...
Read MoreGreat Content!
I’m really enjoying listening to this podcast. As an entrepreneur most of my life there is so much wisdom in these interviews. Thank you!!!
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