About Our Podcast
Interviews with best-selling authors, speakers and experts that share practical strategies, tactics and insights to keep you informed and help you grow personally and professionally.
In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve.
The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.
Recent Episodes
Check out our variety of topics!
Dale Dupree — Inside The Sales Rebellion: Bold Creativity, Curiosity, and People Over Products
SEASON: 7 EPISODE: 10 Episode Overview: Welcome back to Becoming Preferred , the podcast where we share with entrepreneurs and business professionals the mindset, strategies, tactics and frameworks to help you level up your game and become the best version of you. When was the last time you were gen...
Bill Gallagher — Busy Is Broken: How to Scale Your Business by Doing Less
SEASON: 7 EPISODE: 9 Episode Overview: Welcome back to Becoming Preferred, the podcast designed to help you level up your game and become the best version of you. If you are an entrepreneur or business leader, you’ve probably been told that scaling your company requires endless hustle, 80-hour workw...
Returning Guest, Shawna Schuh — Beyond Command and Control: Why the Best Leaders Stop Parenting Their Teams
SEASON: 7 EPISODE: 8 Episode Overview: Welcome back to Becoming Preferred , the podcast where we equip entrepreneurs and business professionals with the mindsets and strategies to level up their game and become the best version of themselves. Back in Season 1, we were joined by executive leadership ...
Our Team
Our Team
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Podcast Host
Michael Vickers
MichMicahel ael Vickers
Producer
Beth Smith
Beth Smith
Reviews
What our listeners are saying about us...
It is your excellence is your key to being preferred
Becoming preferred is a great podcast about finding the excellence in our expertise and in our lives. Becoming preferred is about the whole person. Must listen.
A Must-Listen for Entrepreneurs Ready to Lead at the Next Level
I absolutely loved being a guest on the Becoming Preferred podcast. The conversation was not only insightful and energizing, but also deeply aligned with what business owners need to hear right now. The host brings genuine curiosity and depth to the dialogue—asking the kind of thoughtful, sharp questions that draw out ...
Read MoreGreat Content!
I’m really enjoying listening to this podcast. As an entrepreneur most of my life there is so much wisdom in these interviews. Thank you!!!
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