About Our Podcast
Interviews with best-selling authors, speakers and experts that share practical strategies, tactics and insights to keep you informed and help you grow personally and professionally.
In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve.
The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.
Recent Episodes
Check out our variety of topics!
Mark Coleman - Pragmatic Sustainability: The New Path to Prosperity
SEASON: 6 EPISODE: 26 Episode Overview: Welcome to another episode of Becoming Preferred, where we examine the traits, strategies, and mindsets that will help you become the best version of you. Today, we are looking into a topic that is often misunderstood: the intersection of high-stakes business ...
Bruce McLeod - Building a Healthy Company Framework
SEASON: 6 EPISODE: 25 Episode Overview: Welcome back to Becoming Preferred , the podcast where we help you level up your business and become the best version of you. We talk a lot on this show about how individuals can become the preferred choice in their industry. But what about the ecosystems we b...
Returning Guest, Roderick Jefferson - Stroke of Success: Why Being Irreplaceable at Work is a Myth
SEASON: 6 EPISODE: 24 Episode Overview: Welcome back to Becoming Preferred. The podcast to help you level up your game and become the best version of you. Today, we are joined by a returning guest who has reached the literal summits of the corporate world. He’s been a senior leader at Salesforce, Pa...
Our Team
Our Team
!
Podcast Host
Michael Vickers
MichMicahel ael Vickers
Producer
Beth Smith
Beth Smith
Reviews
What our listeners are saying about us...
It is your excellence is your key to being preferred
Becoming preferred is a great podcast about finding the excellence in our expertise and in our lives. Becoming preferred is about the whole person. Must listen.
A Must-Listen for Entrepreneurs Ready to Lead at the Next Level
I absolutely loved being a guest on the Becoming Preferred podcast. The conversation was not only insightful and energizing, but also deeply aligned with what business owners need to hear right now. The host brings genuine curiosity and depth to the dialogue—asking the kind of thoughtful, sharp questions that draw out ...
Read MoreGreat Content!
I’m really enjoying listening to this podcast. As an entrepreneur most of my life there is so much wisdom in these interviews. Thank you!!!
Join our community!
We couldn't do it without your support!
We work hard to produce the most relevant content we can.