About Our Podcast
Interviews with best-selling authors, speakers and experts that share practical strategies, tactics and insights to keep you informed and help you grow personally and professionally.
In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve.
The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.
Recent Episodes
Check out our variety of topics!
Returning Guest, Mike Irving - Resistance Removal - Leadership Development Accelerated
SEASON: 6 EPISODE: 17 Episode Overview: Welcome back to Becoming Preferred , the show where we deconstruct the strategies that help you become the preferred choice in a crowded marketplace. Now, we’ve all seen it: companies spending thousands on leadership retreats that result in a 'high' for three ...
Ron Kmetovicz - Ghost Money: The Pathway to Financial Independence
SEASON: 6 EPISODE: 16 Episode Overview: Welcome to another episode of Becoming Preferred. Today we’re diving into a topic that every entrepreneur and professional eventually grapples with: the difference between building a high-income career and building true, lasting independence. Our guest today i...
Reed Nyffeler - Lead Exponentially: Lessons in Leadership and Purpose
SEASON: 6 EPISODE: 13 Episode Overview: Welcome back to Becoming Preferred , the podcast for entrepreneurs and professionals who are tired of being an option and are ready to become the preferred provider in the markets they serve. Our guest today is a man who doesn't just build businesses; he build...
Our Team
Our Team
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Podcast Host
Michael Vickers
MichMicahel ael Vickers
Producer
Beth Smith
Beth Smith
Reviews
What our listeners are saying about us...
A Must-Listen for Entrepreneurs Ready to Lead at the Next Level
I absolutely loved being a guest on the Becoming Preferred podcast. The conversation was not only insightful and energizing, but also deeply aligned with what business owners need to hear right now. The host brings genuine curiosity and depth to the dialogue—asking the kind of thoughtful, sharp questions that draw out ...
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I’m really enjoying listening to this podcast. As an entrepreneur most of my life there is so much wisdom in these interviews. Thank you!!!
Typical Vickers - On Point and Excellent Insight
One episode in to “Becoming Preferred” and Michael Vickers set the bar high. Vickers has always shared great insights in to the world of sales, but his first episode looks at sales through the Zoom lens, and there is no one else giving that sort of actionable insight to help your sales approach in the new world. I’ve l...
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