About Our Podcast

Interviews with best-selling authors, speakers and experts that share practical strategies, tactics and insights to keep you informed and help you grow personally and professionally.

In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve.

The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.

All Episodes

Recent Episodes

Check out our variety of topics!

Dr. Nicholas Michels - Rich by Choice: Why True Wealth is an Immediate Decision, Not a Destination
Becoming PreferredJune 22, 2026x
32
47:5838.43 MB

Dr. Nicholas Michels - Rich by Choice: Why True Wealth is an Immediate Decision, Not a Destination

SEASON: 6 EPISODE: 32 Episode Overview: Welcome back to Becoming Preferred , the podcast where help you become the best version of you. If you are an entrepreneur or a business professional, you know that scaling a company often comes with a massive cost. Too many high-performers find themselves fin...

David Fullmer - The Choice to Be Average: Why We Self-Sabotage and How to Stop
Becoming PreferredJune 15, 2026x
31
34:5227.93 MB

David Fullmer - The Choice to Be Average: Why We Self-Sabotage and How to Stop

SEASON: 6 EPISODE: 31 Episode Overview: Welcome back to Becoming Preferred , the podcast where we help you level up your game and become the best version of you. Most people spend their lives reacting to the calendar, trapped in a grind that never seems to end. But what if you could rewire your inte...

Jay Sargeant - Unlocking SHIFT: The Gift of Reinvention
Becoming PreferredJune 08, 2026x
30
47:1464.87 MB

Jay Sargeant - Unlocking SHIFT: The Gift of Reinvention

SEASON: 6 EPISODE: 30 Episode Overview: Welcome back to Becoming Preferred, the podcast that helps you become the best version of you. Throughout our careers, we often talk about the importance of business pivots, but we rarely discuss the profound skill of personal reinvention. Today’s guest is Coa...

Our Team

!

Podcast Host

Michael Vickers

MichMicahel ael Vickers

Producer

Beth Smith

Beth Smith

Reviews

What our listeners are saying about us...

Apple Podcasts
It is your excellence is your key to being preferred

Becoming preferred is a great podcast about finding the excellence in our expertise and in our lives. Becoming preferred is about the whole person. Must listen.

Apple Podcasts
A Must-Listen for Entrepreneurs Ready to Lead at the Next Level

I absolutely loved being a guest on the Becoming Preferred podcast. The conversation was not only insightful and energizing, but also deeply aligned with what business owners need to hear right now. The host brings genuine curiosity and depth to the dialogue—asking the kind of thoughtful, sharp questions that draw out ...

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Apple Podcasts
Great Content!

I’m really enjoying listening to this podcast. As an entrepreneur most of my life there is so much wisdom in these interviews. Thank you!!!

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