About Our Podcast
Interviews with best-selling authors, speakers and experts that share practical strategies, tactics and insights to keep you informed and help you grow personally and professionally.
In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve.
The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.
Recent Episodes
Check out our variety of topics!
Michael Trkolta — Rejection is Just Data: Redefining Sales, Strategy, and Trust
SEASON: 7 EPISODE: 16 Episode Overview: Welcome back to the Becoming Preferred podcast! The podcast designed to help you level up your game and become the best version of you. If you’ve ever felt like your business is spending time and money getting seen online, pouring budget into ads, SEO, or endl...
James Laughlin — Habits of High Performers: Essential Principles to Thrive in Life and Work
SEASON: 7 EPISODE: 15 Episode Overview: Welcome back to Becoming Preferred, the podcast to help you level up your game and become the best version of you. If you’ve ever felt like your business priorities are getting diluted by the sheer noise of the day-to-day, today’s episode is your ultimate rese...
Aja Horsley — Scaling, Storytelling, and Selling Up: A Founder's Story
SEASON: 7 EPISODE: 14 Episode Overview: Welcome back to Becoming Preferred, the podcast to level up your game and become the best version of you. Today, we’re exploring what it takes to turn scientific expertise into a market-disrupting consumer brand. And scale it all the way to a major acquisition...
Our Team
Our Team
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Podcast Host
Michael Vickers
MichMicahel ael Vickers
Producer
Beth Smith
Beth Smith
Reviews
What our listeners are saying about us...
It is your excellence is your key to being preferred
Becoming preferred is a great podcast about finding the excellence in our expertise and in our lives. Becoming preferred is about the whole person. Must listen.
A Must-Listen for Entrepreneurs Ready to Lead at the Next Level
I absolutely loved being a guest on the Becoming Preferred podcast. The conversation was not only insightful and energizing, but also deeply aligned with what business owners need to hear right now. The host brings genuine curiosity and depth to the dialogue—asking the kind of thoughtful, sharp questions that draw out ...
Read MoreGreat Content!
I’m really enjoying listening to this podcast. As an entrepreneur most of my life there is so much wisdom in these interviews. Thank you!!!
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