About Our Podcast
Interviews with best-selling authors, speakers and experts that share practical strategies, tactics and insights to keep you informed and help you grow personally and professionally.
In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve.
The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.
Recent Episodes
Check out our variety of topics!
Scott Armstrong — From A**hole to Ally: Why Ambitious Professionals Lose Trust and How to Get It Back
SEASON: 7 EPISODE: 1 Episode Overview: Welcome back to Becoming Preferred , the podcast designed to help ambitious business professionals and entrepreneurs build unshakeable client trust, scale their impact, and become preferred in the markets they serve. If you run a professional services firm, an ...
David Barnett - The Truth About Buying or Selling a Business: What Every Entrepreneur Should Know
SEASON: 6 EPISODE: 36 Episode Overview: Welcome back to Becoming Preferred , the podcast for ambitious entrepreneurs and business professionals who want to level up their game and become the best version of you. Every week, we talk about how to become preferred, but let me ask you a tough question: ...
Brian Fielkow - Leading People Safely: How to Win On The Business Battlefield
SEASON: 6 EPISODE: 35 Episode Overview: Welcome back to Becoming Preferred , the podcast for business professionals and entrepreneurs who want to stand out, level up their game, and become the best version of themselves. Every leader listening to this wants three things: flawless operational excelle...
Our Team
Our Team
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Podcast Host
Michael Vickers
MichMicahel ael Vickers
Producer
Beth Smith
Beth Smith
Reviews
What our listeners are saying about us...
It is your excellence is your key to being preferred
Becoming preferred is a great podcast about finding the excellence in our expertise and in our lives. Becoming preferred is about the whole person. Must listen.
A Must-Listen for Entrepreneurs Ready to Lead at the Next Level
I absolutely loved being a guest on the Becoming Preferred podcast. The conversation was not only insightful and energizing, but also deeply aligned with what business owners need to hear right now. The host brings genuine curiosity and depth to the dialogue—asking the kind of thoughtful, sharp questions that draw out ...
Read MoreGreat Content!
I’m really enjoying listening to this podcast. As an entrepreneur most of my life there is so much wisdom in these interviews. Thank you!!!
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