About Our Podcast
Interviews with best-selling authors, speakers and experts that share practical strategies, tactics and insights to keep you informed and help you grow personally and professionally.
In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve.
The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.
Recent Episodes
Check out our variety of topics!
Jeffrey Panik - Escaping the Financial Fog: How to Take Inventory and Reclaim Your Future
SEASON: 6 EPISODE: 20 Episode Overview: Welcome back to Becoming Preferred , the podcast for high-achieving professionals and entrepreneurs who want to level up their game and become the best versions of themselves. Today, we are exploring a topic that is fundamental to our success, yet one that man...
Sarah Jenneault - The Sourdough Method: A Recipe for Scalable Business Growth
SEASON: 6 EPISODE: 19 Episode Overview: Welcome back to Becoming Preferred , the podcast where we talk to the business professionals who are preferred in the markets they serve. Today, we are diving into the intersection of high-stakes strategy and operational discipline. Our guest today is a litera...
Returning Guest, Coach Jim Johnson - Level Up Your Game with the 8 Cs of Leadership
SEASON: 6 EPISODE: 18 Episode Overview: Welcome back to another episode of Becoming Preferred, the show dedicated to helping you stand out in a crowded marketplace by becoming the provider—and the leader—of choice. Today we are joined by Coach Jim Johnson, a returning favorite who truly understands ...
Our Team
Our Team
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Podcast Host
Michael Vickers
MichMicahel ael Vickers
Producer
Beth Smith
Beth Smith
Reviews
What our listeners are saying about us...
A Must-Listen for Entrepreneurs Ready to Lead at the Next Level
I absolutely loved being a guest on the Becoming Preferred podcast. The conversation was not only insightful and energizing, but also deeply aligned with what business owners need to hear right now. The host brings genuine curiosity and depth to the dialogue—asking the kind of thoughtful, sharp questions that draw out ...
Read MoreGreat Content!
I’m really enjoying listening to this podcast. As an entrepreneur most of my life there is so much wisdom in these interviews. Thank you!!!
Typical Vickers - On Point and Excellent Insight
One episode in to “Becoming Preferred” and Michael Vickers set the bar high. Vickers has always shared great insights in to the world of sales, but his first episode looks at sales through the Zoom lens, and there is no one else giving that sort of actionable insight to help your sales approach in the new world. I’ve l...
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