Becoming Preferred

Becoming Preferred

In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.
Park Howell - The Business of Story: Shifting Your Brand from "What You Make" to "What You Make Happen"
Becoming PreferredMay 25, 2026x
28
48:3066.61 MB

Park Howell - The Business of Story: Shifting Your Brand from "What You Make" to "What You Make Happen"

SEASON: 6 EPISODE: 28 Episode Overview: Welcome to Becoming Preferred, the show where we level up your business and become the best version of you. Today we are tackling the one tool that separates iconic brands from the 'white noise' of the marketplace: Story. Our guest today is an Emmy Award-winni...

Ghazenfer Mansoor - Beyond the Download: Engineering Trust and Long-Term User Retention
Becoming PreferredMay 18, 2026x
27
36:0428.9 MB

Ghazenfer Mansoor - Beyond the Download: Engineering Trust and Long-Term User Retention

SEASON: 6 EPISODE: 27 Episode Overview: Welcome to another episode of Becoming Preferred, the show where we dive deep into the strategies that help you level up your game and stay relevant in an ever-shifting marketplace. I am happy to introduce our guest today, a man who sits at the intersection of...

Mark Coleman - Pragmatic Sustainability: The New Path to Prosperity
Becoming PreferredMay 11, 2026x
26
38:1030.57 MB

Mark Coleman - Pragmatic Sustainability: The New Path to Prosperity

SEASON: 6 EPISODE: 26 Episode Overview: Welcome to another episode of Becoming Preferred, where we examine the traits, strategies, and mindsets that will help you become the best version of you. Today, we are looking into a topic that is often misunderstood: the intersection of high-stakes business ...

Bruce McLeod - Building a Healthy Company Framework
Becoming PreferredMay 04, 2026x
25
42:3858.55 MB

Bruce McLeod - Building a Healthy Company Framework

SEASON: 6 EPISODE: 25 Episode Overview: Welcome back to Becoming Preferred , the podcast where we help you level up your business and become the best version of you. We talk a lot on this show about how individuals can become the preferred choice in their industry. But what about the ecosystems we b...

Returning Guest, Roderick Jefferson - Stroke of Success: Why Being Irreplaceable at Work is a Myth
Becoming PreferredApril 27, 2026x
24
42:5959.03 MB

Returning Guest, Roderick Jefferson - Stroke of Success: Why Being Irreplaceable at Work is a Myth

SEASON: 6 EPISODE: 24 Episode Overview: Welcome back to Becoming Preferred. The podcast to help you level up your game and become the best version of you. Today, we are joined by a returning guest who has reached the literal summits of the corporate world. He’s been a senior leader at Salesforce, Pa...