Becoming Preferred

Becoming Preferred

In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.
Mark Pentecost - Life of Your Dreams: Strategies to Escape Survival Mode
Becoming PreferredFebruary 02, 2026x
12
47:0543.1 MB

Mark Pentecost - Life of Your Dreams: Strategies to Escape Survival Mode

SEASON: 6 EPISODE: 12 Episode Overview: Welcome back to Becoming Preferred, the podcast where we talk to the leaders and visionaries who refuse to settle for 'good enough.' Today, we’re tackling a psychological trap that captures thousands of high-performing professionals every single year. It’s cal...

Shay Thieberg - LinkedIn Strategies, Tactics and Frameworks
Becoming PreferredJanuary 26, 2026x
11
48:0043.95 MB

Shay Thieberg - LinkedIn Strategies, Tactics and Frameworks

SEASON: 6 EPISODE: 11 Episode Overview: Welcome back to Becoming Preferred, the podcast that arms you with the strategies to stop chasing and start attracting your ideal clients! I’m your host, Michael Vickers, and if you're a business professional or entrepreneur, you know the struggle: you have an...

Michael Jacobson - Entrepreneurship Through Acquisition: A Smarter Path to Business Ownership
Becoming PreferredJanuary 19, 2026x
10
38:2535.17 MB

Michael Jacobson - Entrepreneurship Through Acquisition: A Smarter Path to Business Ownership

SEASON: 6 EPISODE: 9 Episode Overview: Welcome back to Becoming Preferred, the podcast where we help you become preferred in the markets you serve. If you thought the flower business was quaint, slow, or low-tech, get ready for a wake-up call. Our guest today is Michael Jacobson, CEO of French Flori...

Fred Joyal - From Under-Confident to Charismatic: Your Roadmap to Build Boldness
Becoming PreferredJanuary 12, 2026x
9
35:1932.34 MB

Fred Joyal - From Under-Confident to Charismatic: Your Roadmap to Build Boldness

SEASON: 6 EPISODE: 9 Episode Overview: Welcome back to Becoming Preferred, the podcast where we focus on the mindset and strategies that help you become preferred in the markets you serve. Our guest today has built a legacy on that very concept. For over 30 years, he co-founded and grew 1-800-DENTIS...

Kevin Anderson - The Ghostwriter's Advantage: Buying Time and Expertise
Becoming PreferredJanuary 05, 2026x
8
36:1033.12 MB

Kevin Anderson - The Ghostwriter's Advantage: Buying Time and Expertise

SEASON: 6 EPISODE: 8 Episode Overview: Welcome back to Becoming Preferred, the podcast dedicated to helping you reach your highest professional potential. Today, we're talking about the ultimate business credential: the high-impact non-fiction book. Our guest has mastered the art of turning expertis...