On this episode of Becoming Preferred, we’re tackling a challenge every growing business faces: scaling without chaos. My guest, Nick Foy, is here to show us how. Nick is an expert in aligning technology to build seamless processes, helping businesses escape the disruption that comes from disconnected solutions.

Nick’s passion lies in empowering businesses to scale efficiently, creating streamlined workflows that eliminate bottlenecks and foster sustainable growth. He’ll be sharing his insights on how to leverage technology strategically, ensuring your systems work for you, not against you. If you’re ready to unlock your company’s potential and build a foundation for seamless scaling, join me for my conversation with Nick Foy.

Get ready to supercharge your sales strategy! In this episode, we welcome Ken Lundin, a true sales powerhouse. With over 20 years of experience, and a staggering $1 billion in revenue generated, Ken brings the science of sales to life. He’s not just talking theory; he’s delivering results.

Author of “Strategic Selling Unleashed,” Ken’s insights have graced Forbes, stages, and podcasts worldwide. If you’re ready to transform your sales approach and unlock explosive growth, then you’re in for a treat. Join me for my conversation with Ken Lundin.

Welcome back to Becoming Preferred! Today, we’re diving deep into the art of customer connection with a true visionary. Get ready to meet Katie Smith, the Queen of the Customer Journey! Katie transforms marketing chaos into strategic success, empowering businesses to build meaningful relationships and promote real values. She’s not just about clicks and conversions; she’s about crafting experiences that resonate.

Katie understands that in today’s world, consumers crave authenticity and connection. She’ll be sharing her insights on how to build a customer journey that not only drives sales, but also fosters a sense of community and shared purpose. If you’re ready to ditch the stagnant strategies and embrace a more impactful approach, you’re in the right place. Join me now for my conversation with Katie Smith.

Crisis can strike at any moment. Are you or your business crisis capable? My guest today will share with us strategies and tactics to become crisis capable, how we can build our capacity to survive, and succeed in every environment.

She will also be sharing her key messages on how to approach negotiations as relationship-building opportunities, how to think through scenarios and formulate a plan in advance, how to notice details that others may overlook, how to leverage your EQ to remain calm and navigate difficult conversations, and how to lean into your intuition and follow any hunch.

Fabiana is a passionate advocate for negotiation, and she is committed to helping others to develop the skills they need to succeed in any situation.

Please join me for my interesting conversation with Fabiana-Lacerca-Allen.

The digital landscape is constantly shifting, making it harder than ever to connect with your audience and achieve your goals. With the rise of AI, the explosion of voice search, and the ever-increasing demand for personalized experiences, how can marketers stay ahead of the curve? How can businesses adapt to emerging technologies like augmented reality and virtual reality?

That’s why we’ve invited a true expert to help us unpack these complexities. Joining us today is Brook Shepard, the founder and CEO of Mason Interactive, a leading digital marketing agency that’s helped countless businesses navigate the digital world.

Brook will be sharing his insights on these critical questions and more as we explore “The Future of Digital Marketing: Trends Shaping the Industry in 2025 and Beyond.” Get ready for a deep dive into the strategies and solutions that will define the future of marketing.

Let’s welcome to the show, Brook Shepard!