Skip to content

Stephanie Smith – Unlock Your Cash Flow Potential

SEASON: 5 EPISODE: 20

Episode Overview:

Welcome back to the Becoming Preferred Podcast. In this episode, we have a true financial powerhouse in the studio, ready to illuminate the often-murky waters of cash flow and profitability 

Stephanie is not just a CFO; she’s a business owner herself, giving her a unique, boots-on-the-ground perspective on the challenges you face every day. Through her company, New Light Financial Solutions, Stephanie has a knack for seeing right through the surface-level issues and identifying the core reasons why your business might be struggling with profitability and cash flow.

Stephanie doesn’t just diagnose the problem; she provides a clear path to fixing it. If you’ve ever felt like you’re working harder but not seeing the financial results you deserve, get ready to unlock the secrets to a healthier, more profitable business. Join me for my conversation with Stephanie Smith.

Guest Bio:

Stephanie Smith is a CFO and a business owner. She uses her financial background to help business owners take the one clear path to generating more cash in their business. Being in the financial world, she can look at a business and spot the underlying reasons why it is not profitable and has poor cash flow. And… more importantly, she knows how to fix it.

Resource Links:

Insight Gold Timestamps:

02:28 My favorite subject was calculus

02:44 If you feel like you need a “just in case thing”, then maybe that’s not the right path

06:01 We don’t always take the time to evaluate how the cash is supposed to be moving through our business

07:30 Where to begin is really following the money

09:27 We actually do Profit First in our business for ourselves

10:48 Why a business can be profitable but still struggle with cash flow

13:26 It’s cheaper to get a customer who already knows, trusts and has bought from you, to buy from you again

16:32 H ow much is it actually costing you to sell something?

20:47 I’ve heard people say, you know, set a a financial date with yourself, with your business

22:26 What every CFO does should be similar regardless of the size

24:33 It’s a good idea to start talking with a financial planner about other things that you can do with the business’ money

25:56 You should definitely not base all your decisions off of your bank account, or based on the profit number that you have on your financial statements

27:56 I have a podcast that I run called Getting to the Bottom Line

31:53 If they want to reach you, it’s newlightfs.com

32:03 We also offer a free Cash Flow Strategy

Connect Socially:

LinkedIn: https://www.linkedin.com/in/stephanieporcellosmith/

Facebook: https://www.facebook.com/stephanieporcellosmith/

YouTube: https://www.youtube.com/@newlightfs

Instagram: https://www.instagram.com/newlightfs/

Stephanie’s Podcast Link: https://www.youtube.com/playlist?list=PL5WTE9D35Qv2n46vqCoM7nW3EHd-ZuD5Z

Email: stephanie@newlightfs.com

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources:  https://becomingpreferred-podcast.com/resources/

About the Host, Michael

Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.

Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.

Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.

Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.

Leave a Comment