Kenny Ridgell – The “Scientific Method” of Marketing: Beyond Vanity Metrics
SEASON: 5 EPISODE: 17
Episode Overview:
Welcome back to the Becoming Preferred podcast. Today, we’re diving deep into the fascinating world where data meets dynamic creativity, and trust me, you won’t want to miss this conversation. Our guest today is Kenny Ridgell, the brilliant mind behind Ridge Media. Kenny isn’t your typical marketing guru; he approaches the game with the precision of a scientist, meticulously blending data, innovative strategies, and compelling creative to deliver tangible results.
Kenny has a knack for taking the intimidating world of marketing analytics and making it accessible, showing founders, business professionals, and CEOs how to transform those numbers into real revenue. If you’ve ever felt lost in the sea of marketing jargon or wondered how to make truly data-driven decisions that impact your bottom line, then you’re in the right place. Get ready to gain some serious insights as we explore Kenny’s unique approach and uncover actionable strategies to revolutionize your marketing efforts. Join me for my conversation with Kenny Ridgell.
Guest Bio:
Kenny Ridgell is a data-driven marketing entrepreneur who has spent the better part of a decade merging art, science, and innovation into measurable growth strategies for his clients. After beginning his academic career as a biochemistry major, Kenny discovered a passion for business and marketing at the College of Charleston, where he graduated with honors. This distinctive blend of analytical rigor and creative thinking led him to launch Ridge Media in 2014 while still a student, ultimately shaping a unique approach to marketing that prioritizes experimentation, evidence-based decision-making, and tangible returns.
Under Kenny’s leadership, Ridge Media has grown into a firm that stands apart by applying the scientific method to the marketing landscape. Each campaign is viewed as a hypothesis to test, a puzzle to solve. By combining strategic storytelling with systematic experimentation, Kenny and his team have consistently cut through digital noise and driven meaningful, sustainable revenue growth for an array of businesses.
What sets Kenny apart is his ability to translate complex marketing analytics into actionable insights that resonate with founders, CEOs, and business owners alike. He’s dedicated to simplifying the marketing process—focusing on what works, discarding the fluff, and ensuring every decision drives measurable results. His curiosity, adaptability, and relentless pursuit of excellence make him an engaging thought partner for any podcast host looking to uncover the secrets behind successful, data-driven digital marketing.
Resource Links:
- Website: https://ridgemediallc.com/
- Product Link: https://ridgemediallc.com/services
Insight Gold Timestamps:
04:50 I was solving problems for business owners, they actually wanted to be solved
05:20 If you can connect those dots, you can keep customers
07:48 They just weren’t tying the dots together, showing them how whatever their campaign was doing and how it was performing was affecting the bottom line
10:17 Some of these different tools we have, one of them is called CallRail
13:15 We call it an ecosystem
14:37 There’s another thing called Pearl Diver
16:35 You move them right past that into the programmatic advertising, which would be Stack Adapt
19:41 I think on the front side you’ve got to figure out what is your conversion rate
20:48 What’s the most efficient spend for your marketing?
24:30 I think it’s totally based on who your customer is
26:44 Can you share an example of a client success story?
30:55 AI helps you become a Superpower Human
36:17 I think the main thing is trying to understand that everyone’s different
36:42 Finding people that were good in areas where I was weak
37:32 Not being afraid to put yourself out there, regardless of what industry or what you’re getting into
40:48 The website is ridgemediallc.com
Connect Socially:
LinkedIn: https://www.linkedin.com/in/kenny-ridgell/
Facebook: https://www.facebook.com/ridgemediallc/
Vimeo: https://vimeo.com/showcase/6268406
Instagram: https://www.instagram.com/ridge__media/
Email: kenny@ridgemediallc.com
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
About the Host, Michael
Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.
Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.
Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.
Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.