Episodes

SEASON: 6 EPISODE: 12 Episode Overview: Welcome back to Becoming Preferred, the podcast where we talk to the leaders and visionaries who refuse to settle for 'good enough.' Today, we’re tackling a psychological trap that captures thousands of high-performing professionals every single year. It’s cal...

SEASON: 6 EPISODE: 11 Episode Overview: Welcome back to Becoming Preferred, the podcast that arms you with the strategies to stop chasing and start attracting your ideal clients! I’m your host, Michael Vickers, and if you're a business professional or entrepreneur, you know the struggle: you have an...

SEASON: 6 EPISODE: 9 Episode Overview: Welcome back to Becoming Preferred, the podcast where we help you become preferred in the markets you serve. If you thought the flower business was quaint, slow, or low-tech, get ready for a wake-up call. Our guest today is Michael Jacobson, CEO of French Flori...

SEASON: 6 EPISODE: 9 Episode Overview: Welcome back to Becoming Preferred, the podcast where we focus on the mindset and strategies that help you become preferred in the markets you serve. Our guest today has built a legacy on that very concept. For over 30 years, he co-founded and grew 1-800-DENTIS...

SEASON: 6 EPISODE: 8 Episode Overview: Welcome back to Becoming Preferred, the podcast dedicated to helping you reach your highest professional potential. Today, we're talking about the ultimate business credential: the high-impact non-fiction book. Our guest has mastered the art of turning expertis...

SEASON: 6 EPISODE: 7 Episode Overview: Welcome back to Becoming Preferred , the podcast where we equip you to lead with influence, not just authority. If you’re an entrepreneur or business professional whose growth is stalled by employee turnover, poor communication, or the sheer struggle of transit...

SEASON: 6 EPISODE: 6 Episode Overview: Welcome back to  Becoming Preferred, t he podcast where we help you climb the revenue ladder and become the preferred provider in the markets you serve. Today, we're tackling a challenge every modern business leader faces: You have a passionate&nbs...

SEASON: 6 EPISODE: 5 Episode Overview:  Welcome to the Becoming Preferred Podcast. Today, I am bringing you a special replay of one of my favorite conversations, and the timing couldn't be better. We just celebrated Thanksgiving a few days ago. For many of us, it was a time to gather with friends an...

SEASON: 6 EPISODE: 4 Episode Overview: Welcome back to  Becoming Preferred , the podcast where we dissect the strategies and mindset of those who are not just successful, but  irreplaceable  in their markets they serve. Today, we have a true master of motivation and persua...