John D. Hanson – Leveraging LinkedIn for Maximum Impact
SEASON: 5 EPISODE: 11
Episode Overview:
Welcome back to the podcast and get ready for an insightful conversation with a true relationship-building guru! Our guest today, John D. Hanson, has built his incredible career on the foundation of “win-win relationships,” and he’s here to share his secrets.
You will learn how to cultivate these genuine connections in our fast-paced world, especially on platforms like LinkedIn, where John himself built a global network of over 30,000 from zero in just a few years – a journey we’ll be unpacking for actionable steps you can take today.
So, if you’re in sales, marketing, or simply looking to build stronger, more impactful relationships, you don’t want to miss this. Join me for my conversation with John D. Hansen.
Guest Bio:
John D. Hanson has always prioritized Win/Win Relationships in Sales, Leadership, Customer Service, the Military, Non-Profits, Marketing, and LinkedIn. Starting in 2016 with zero connections, John grew his global network to over 30,000 professionals, showcasing the power of LinkedIn and 5th Dimensional Customer Experience.
As a dynamic speaker, B2B business coach, global author, and workshop innovator, John partners with entrepreneurial leaders and businesses driven by curiosity and courageous action. His programs—featuring high demand, transformational topics like Leveraging LinkedIn, Heroic Leadership, Earning Trust, 5th Dimensional Customer Experience, and
Empathy: Your Service Superpower—consistently deliver transformative value.
For 2025 and beyond, John’s mission is to equip 10,000 growth-minded, tech-focused small businesses with customized growth plans by 2030 through Growth Navigator Pro, an AI-powered tool delivering clarity, strategy, and results.
Join the movement to help entrepreneurial small businesses thrive. Refer a fellow visionary or growth-minded entrepreneur, and together, we can create a ripple effect of innovation, success, and lasting impact.
Resource Links:
- Website: https://www.johndhanson.com/
- Product Link: https://www.johndhanson.com/resources
Insight Gold Timestamps:
03:10 What I learned was if I leveraged all the tools available to me that I could have success
04:59 If someone does this, they’ll be automatically in the top 1% or less of all LinkedIn connections
07:53 Too often we get into the pitching right away
08:21 Number one is to optimize their profile first
11:24 What’s in it for me is what drives all of us, and I think it’s what intrigues us too
12:40 You’re not allowed to tell your paying customers, they’re not the most important customer
13:35 You’re the most important customer
15:37 You’re launching a new service: Growth Navigator Pro
16:19 It’s not going to replace people, but I think it’s going to replace the things that people shouldn’t be doing
20:05 F athom or Otter AI both have automatic note takers (get links)
21:22 Empathy is a key part of your philosophy, you even call it Service Superpower
24:28 The reason why I put curiosity as one of those kind of non-negotiables
25:02 They call it the curiosity gap
27:01 So ask questions, read books, do your personal R&D, and get better
28:00 Video content on LinkedIn is viewed 20 times more than any other kind of content
28:22 In order for it to be effective, it needs to be authentic and not distracting
31:04 The question we always get asked is, well, what should I post?
33:50 If I’m just there to sell the most expensive thing, or the thing that makes me the most money, they’ll be able to tell that
Connect Socially:
LinkedIn: https://www.linkedin.com/in/john-d-hanson-heroic-success/
Facebook: https://www.facebook.com/elevatingpeopleandbusinessestoheroicsucces
YouTube: https://www.youtube.com/@john.d.hanson
Instagram: https://www.instagram.com/john_d_hanson/
Email: john@7waysmenu.com
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
About the Host, Michael
Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.
Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.
Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.
Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.