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Dana Lindahl – Podcasting is the New Frontier for Personal Branding

SEASON: 5 EPISODE: 12

Episode Overview:

Welcome back to the Becoming Preferred podcast! We have a true connector and amplifier of voices joining us – Dana Lindahl. Dana is the founder of a leading podcast booking agency and has become the secret weapon for countless founders, executives, and industry leaders looking to share their stories on top podcasts. He doesn’t just book appearances; Dana crafts messages that resonate and builds strategies that deliver real results, helping his clients grow their influence and connect with the audiences that truly matter. 

Now, Dana’s stepping into the spotlight himself, and he’s here to share his insider knowledge on personal branding, the power of thought leadership, and the art of captivating an audience. Get ready for some actionable insights and relatable stories straight from the trenches of building a successful business. So, whether you’re a seasoned entrepreneur, a budding thought-leader, or simply curious about the power of podcasting, you won’t want to miss what Dana Lindahl has to share. Join me for my conversation with Dana Lindahl.

Guest Bio:

Dana Lindahl, founder of a leading podcast booking agency, is all about connecting thought leaders with the audiences who need to hear them. With a knack for spotting great stories and amplifying them to their fullest potential, Dana has helped countless founders, executives, and industry leaders snag the spotlight on top podcasts. Drawing on years of experience, Dana knows exactly how to craft a message that clicks and a strategy that works.

But Dana doesn’t just book podcasts—he transforms them into game-changers. Seeing podcasts as a powerhouse platform for storytelling and engagement, Dana has guided clients to grow their influence, connect with the right people, and drive real results. It’s this no-nonsense, results-driven approach that’s made him the go-to partner for leaders looking to step up their game and make an impact.

Now, Dana’s flipping the script and hitting the mic himself. On his podcast tour, he’ll dive into the art of personal branding, the power of thought leadership, and the secret sauce behind nailing audience engagement. Whether it’s talking entrepreneurship, leadership, or the ever-changing world of podcasting, Dana brings relatable stories, sharp insights, and actionable advice straight from the trenches of building a successful business.

When he’s not connecting leaders to their audiences, Dana’s all about helping people unlock their potential with creative, strategic thinking. A champion of empowering others to own their narratives, he blends practical tips with an infectious enthusiasm that makes success feel within reach. Whether you’re a founder, a business owner, or an aspiring podcaster, Dana delivers advice that sticks and stories you won’t forget.

Resource Links:

Insight Gold Timestamps:

03:48 I said I wanted to be a writer

05:05 We always hear, a rising tide raises all ships, well, the opposite thing is also true

08:36 What is your purpose for wanting to do more podcasts

11:11 Broaden the audience

12:16 What’s one most crucial step that they should take to clarify their brand message

14:42 People remember stories so much better than they remember numbers and facts

16:35 I t’s really about that engagement

18:17 R ather than sending them to your LinkedIn

22:15 So, for the people who are just very nervous about this sort of thing

24:36 T he written word doesn’t convey itself in the same way that the spoken word does

26:47 The modern B2B buyer is doing most of the research before they even talk to somebody in sales

29:52 If there’s ways that you can be writing about trends within your industry

31:01 Just being consistent and doing a lot of appearances

32:32 If people just shift their mindset on this: I’m doing marketing work

34:10 Can you share a brief success story?

35:48 Just start small, and build from there

37:02 LegendaryPodcasts.com

37:19 Go to LegendaryPodcasts.com/Becoming-Preferred you’ll be able to download a free guide 

Connect Socially:

LinkedIn: https://www.linkedin.com/in/dana-lindahl/

Email: dana@legendarypodcasts.com

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources:  https://becomingpreferred-podcast.com/resources/

About the Host, Michael

Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.

Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.

Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.

Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.

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