Dr Yaniv Zaid – Don’t Sell to Your Clients – Make Them Buy
SEASON: 5 EPISODE: 14
Episode Overview:
Welcome back to the Becoming Preferred Podcast. The show is dedicated to equipping you with the insights and strategies to become preferred. Today, an absolute powerhouse is joining us to share with us strategies and insights to help us with our presentation, sales, marketing and persuasion capabilities.
He’s a popular author, an international speaker, and a consultant who has empowered countless individuals and organizations to achieve unparalleled success through the art and science of persuasion. His work cuts through the noise, providing actionable frameworks to communicate more effectively, negotiate more strategically, and ultimately, close more deals.
Get ready to unlock the secrets of influence, because this conversation is about to change the way you think about communication and impact. Join me for my conversation with Dr. Yaniv Zaid.
Guest Bio:
Since 2003, Attorney and economist Dr. Yaniv Zaid – “Doctor Persuasion” – an international expert in the field of persuasion, has been a highly sought after consultant and lecturer, teaching others how to improve their marketing, presentation, sales and persuasion skills.
He has given over 2,500 lectures and workshops in 4 continents, and provided personal and business consulting services to over 950 companies and businesses in all fields, including banks, insurance companies and financial institutions, communication, cosmetics and pharmaceutical companies, high-tech and real estate companies, factories and product manufacturers, consulting and service companies, academic institutions, government ministries, the security industry, healthcare providers, nonprofit organizations and professional bureaus.
The aim of his activity is to improve the marketing, sales, negotiation, presentation, speaking and persuasion capabilities of the managers and employees.
Dr. Yaniv Zaid has won 3rd place in the world championship for individual speakers and participated in the semi-finals of the European championship for group speakers.
Resource Links:
- Website: https://www.persuasion.co.il/en/
- Product Link: https://www.amazon.com/stores/Dr.-Yaniv-Zaid/author/B009SNHYB8?ref=sr_ntt_srch_lnk_1&qid=1741647487&sr=8-1&isDramIntegrated=true&shoppingPortalEnabled=true
Insight Gold Timestamps:
02:56 I started writing notes, and the notes became lectures, and lectures became books
03:13 The Amazon bestseller list, it’s called Public Speaking (in English)
04:41 The customers would like to talk about them, not about you
05:41 How do your clients think?
06:22 Today it is about inspiration and not desperation
07:55 You need to be Batman, and not Superman
10:13 If you invest in yourself, AI won’t replace you
11:31 Every expert is a student
11:56 Use AI to help you maybe get ideas or something like that, but invest in yourself
14:30 It’s a tool that’s called social proof
16:05 You can always become an expert by telling me achievements you’ve done
17:14 If the conference brought this guy to lecture, he is probably an expert
18:46 Always think creatively, not competitively
20:38 This is the advantage of the digital era, for example: LinkedIn, YouTube, Twitter, Instagram, TikTok, mailing lists
23:04 If I exist in the market for 40, 50 years, I need to let’s say, evolve all the time, and learn new tricks, new tactics, new platforms all the time in order to stay relevant
23:58 Soft selling, I’m not trying to sell you something, I tell you stories, and you buy
24:30 There is a line of lectures in the high tech companies, it’s called F$%# Up Nights
25:21 I’m just offering you stories, and people love stories
27:44 I think people think for the short term, not for the long term
29:22 We talked about the Know, Like Trust mechanism
30:45 The most important rules in sales and marketing is first, love your clients
32:56 Find the ideal client and find their problems and needs
33:17 Don’t try to be someone else, try to be the best version of yourself
33:51 The relationship starts when you land that customer
Connect Socially:
LinkedIn: https://www.linkedin.com/in/yanivzaid/
Facebook: https://www.facebook.com/drpersuasion
Twitter (X): https://x.com/yanivzaid?mx=2
YouTube: https://www.youtube.com/user/YanivZaid
Instagram: https://instagram.com/yanivzaid
TikTok: https://www.tiktok.com/@yaniv_zaid
Email: yaniv@yanivzaid.com
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
About the Host, Michael
Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.
Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.
Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.
Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.