SEASON: 6 EPISODE: 20
Episode Overview:
Welcome back to Becoming Preferred, the podcast for high-achieving professionals and entrepreneurs who want to level up their game and become the best versions of themselves.
Today, we are exploring a topic that is fundamental to our success, yet one that many of us often fail to properly plan: our financial foundation. Joining us is someone who brings a rare level of discipline to the table. Jeffrey Panik is a Master of Science in Financial Services and a Certified Financial Planner with over 25 years of experience.
But Jeffrey’s perspective wasn't formed in a boardroom alone. As a first-generation college student who served in the U.S. Army to pay off his student loans, Jeff carries a 'military-grade' perseverance into his work today. He is the founder of Balance Wealth Partners and the author of The Future is Now, a guide designed to demystify the 'financial fog' that many business professionals face.
In a world of volatile markets and AI-driven advice, Jeff is here to show us why human relationships and operational discipline are your greatest investment assets. Join me for my conversation with Jeffrey Panik.
Guest Bio:
Jeffrey Panik, MSFS, CFP®, is a financial advisor with over twenty-five years of experience helping hundreds of families, individuals, and small businesses strategically manage their assets and plan for long-term success. The first in his family to attend college, Jeff also served in the U.S. Army, which paid off his student loans and instilled the discipline and perseverance he carries into his work today. He began his career as a financial advisor trainee at a large brokerage firm and has since built a thriving practice dedicated to empowering clients with financial literacy and confidence.
Though he grew up in Southwestern Pennsylvania, Jeff has lived in Atlanta, GA, for more than two decades with his wife Rebecca. Outside of work, he enjoys family time, traveling, reading, and all types of sports.
Resource Links:
- Website: https://www.balancewealthpartners.com/
- Product Link: https://www.amazon.com/dp/B0CS8GNF1H?ref=cm_sw_r_cp_ud_dp_Z8DJA5H6R0DJ0ZJMZVDP&ref_=cm_sw_r_cp_ud_dp_Z8DJA5H6R0DJ0ZJMZVDP&social_share=cm_sw_r_cp_ud_dp_Z8DJA5H6R0DJ0ZJMZVDP&skipTwisterOG=2
Insight Gold Timestamps:
02:36 I still wasn't really sure what I wanted to do and I made the decision to go in the Army
06:54 When you're dealing with money, it's an extremely emotional topic
09:31 It's important to distinguish yourself from everyone else
12:51 The value now is automation
16:30 I think it's a matter of balance, whether it's in your work life, in your family, or in retirement
20:56 As entrepreneurs, as young investors, maybe people just listening where should we be focused?
24:16 Let's talk about legacy and family wealth
24:50 I think the essential piece of finance really is communication
27:37 Things are going to become what I would say more commoditized
30:11 It's a good idea if you interview three or four different advisors
30:33 Your book, Your Future is Now: An Introductory Guide to Managing your Finances
33:38 You plan for the worst and if you do that, everything ends up usually working out pretty well
35:16 It's small steps, but you have to take the first step
Connect Socially:
LinkedIn: www.linkedin.com/in/jeffpanik
YouTube: https://www.youtube.com/@balancewealthpartners
Email: jeff@balancewealthpartners.com
Sponsors:
Rainmaker LeadGen Platform Demo: https://calendar.summit-learning.com/widget/booking/JKItVP7WErmCBjU2cCIx
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
In 3, 2, 1.
Speaker BWelcome back to Becoming Preferred, the podcast for high achieving professionals and entrepreneurs who want to level up their game and become the best versions of themselves.
Speaker BToday we are exploring a topic that is fundamental to our success, yet one that many of us often fail to properly plan our financial foundation.
Speaker BJoining us is someone who brings a rare level of discipline to the table.
Speaker BJeffrey Panick is a Master of Science and Financial Services and a certified financial planner with over 25 years of experience.
Speaker BBut Jeffrey's perspective wasn't formed in a boardroom alone.
Speaker BAs a first generation college student who served in the US army to pay off his student loans, Jeff carries a military grade perseverance into his work today.
Speaker BHe is the founder of Balanced Wealth Partners and the author of the Future is Now, a guide designed to demystify the financial fog that many business professionals face in.
Speaker BIn a world of volatile markets and AI driven advice, Jeff is here to show us why human relationships and operational discipline are your greatest investment assets.
Speaker BJoin me now for my conversation with Jeffrey Panik.
Speaker CWell, hey Jeffrey, welcome to the program.
Speaker CWe're delighted to have you.
Speaker AThanks for having me, Michael.
Speaker CI'm excited about this.
Speaker CWe don't cover this topic very often and we're on season six now of the podcast.
Speaker CAnd yet I think it's something that's absolutely essential, fundamental to our success because we're all working hard, we're all working on working in companies or building our own businesses, but we really failed to kind of plan this part of our life.
Speaker CAnd it's something that a lot of people in North Americans were just, we're kind of ignorant to it.
Speaker CSo I'm excited to have you as our guest to maybe demystify a few things and maybe show us some proper pathways.
Speaker CBut we're going to be talking about financial services, we're going to talk about planning retirement.
Speaker CLet's start at the beginning, though.
Speaker CJeffrey, you're in school.
Speaker CI think you were living in Pittsburgh at the time.
Speaker COr Philadelphia or somewhere in that area.
Speaker AOr Pittsburgh, somewhere in between.
Speaker APittsburgh.
Speaker AI was in Pittsburgh, yes.
Speaker ACorrect.
Speaker ACorrect.
Speaker AI went to a school called Duquesne University, which if you look at it, you would never think it's pronounced that way.
Speaker ASo.
Speaker CYeah, it's like Duplin or what?
Speaker CYeah, exactly.
Speaker AYes.
Speaker ANo, I was going to school there and I had probably about six months left before I graduated and I got a letter from Sallie Mae.
Speaker AI thought it was a magazine subscription service.
Speaker ASeriously, because I had no idea that.
Speaker AI understood I had student loans, but I never really quantified Totaling them and understanding what I had.
Speaker AAnd this is in the 90s, I still wasn't really sure what I wanted to do.
Speaker AAnd I made the decision to go in the Army.
Speaker AThey had a repayment program where if you went in for a certain amount of time, they would repay, they would defer and then repay all the loans as part of the service.
Speaker ASo for me, it really helped me out a lot because it really helped develop structure that I didn't really have before and really helped to kind of integrate with a lot of different people that from all kinds of socioeconomic, different backgrounds that you normally wouldn't have exposure to.
Speaker AYou know, the military is a big melting pot.
Speaker ASo it's a good.
Speaker AThat's probably one of the, I think, the biggest or best things that you meet people from everywhere that you would never meet otherwise.
Speaker AAnd from that, really, you get to understand different personalities and how, if you're managing people, how to manage people.
Speaker CYeah.
Speaker CYou have an interesting backstory to that, though.
Speaker CThe reason you went to the military, finished school.
Speaker CLet's start back.
Speaker CYou're in school.
Speaker CWhat was the impetus for you going that direction?
Speaker AI mean, I think from the standpoint of going in the military, it just.
Speaker ALike I said, I didn't really.
Speaker AI thought with the amount of loans I had, I was going to be really.
Speaker AAnd unfortunately, in the United States now, it's more of the rule than the exception with the loans.
Speaker AAnd unfortunately, if you don't do the right training, you don't have the return on the original investment to really be able to pay off the loans in a reasonable amount of time.
Speaker AYou have people deferring them out 20 years, and my intention was to get rid of them as quickly as possible once I really fully understood it.
Speaker AAnd really from that point forward, I tried to better understand finances for myself, really.
Speaker AConsumer finance.
Speaker AReally.
Speaker AWhat I never learned.
Speaker AYou know, my mother raised me.
Speaker AMy father died when I was an infant.
Speaker AAnd I really had no one really, to really guide me as it related to money we were getting.
Speaker ABy week to week, you're just thinking about that.
Speaker AYou're not thinking about retirement or you're not thinking about how do I save for my first home, or what am I going to do?
Speaker AAnd I was the first one that went to college.
Speaker AAnd it was good in a lot of ways, but in a lot of ways it wasn't good because I should have reached out and found mentors and really looked and really found more of something that I could have used as a takeaway from the years of college.
Speaker ABut Instead, I went in the military, which kind of offset a lot of the.
Speaker AA lot of the, I think the downtime and the time that I wasted in college.
Speaker CBut you know what?
Speaker CThat's.
Speaker CYou had the heart to go do that because you grew up.
Speaker CNot a silver spoon in your mouth.
Speaker CBecause it's easy to be, you know, if you're born from a family that's got means, but when it's just you and your mom or I don't know if you had siblings or not.
Speaker CAnd as a single mom, there's a lot of responsibility there.
Speaker CSo you're working as soon as you can.
Speaker CShe was out working.
Speaker CYou're probably home by yourself.
Speaker CIt's a lot.
Speaker CAnd so I think it gives you a perspective, which is awesome, which is great.
Speaker CAnd it's made you where you are today.
Speaker CSo that's why I like to cover that.
Speaker CSo what led you?
Speaker CSo you're in the military.
Speaker CHow long were you in?
Speaker CArmy, I believe.
Speaker AYes, in the army.
Speaker ASo, yeah, so I was getting ready to get out and wasn't sure what I wanted to do as I was getting out.
Speaker AAnd financial services, there was a large firm that had a training program that was for three years.
Speaker AAnd so I decided to go that route where they would train you.
Speaker AThe ins and outs of financial services.
Speaker AI thought it was interesting.
Speaker AIt was something that, coming from the student loans and the misunderstanding of just not really understanding consumer finance.
Speaker AI thought it was something that.
Speaker AIt always interested me, something that was constantly changing.
Speaker AAnd so I went through the program and I've been in the industry now for about 26 years.
Speaker CHow long were you in the service for?
Speaker AI was in the service for three years.
Speaker COkay, and what was your MOS?
Speaker AHe was at 96 Romeo, which is a ground surveillance, which doesn't exist anymore because now they have the drones, which.
Speaker CYou got got replaced by a drone.
Speaker CHey, that's not correct.
Speaker AIt's just, you know, technology will eventually catch up to you, probably, I guess.
Speaker ARight.
Speaker CLike it will with all things.
Speaker CWell, appreciate your service.
Speaker CJeff.
Speaker CYou credit the US army for instilling the discipline you bring to financial planning.
Speaker CSo.
Speaker CSo for entrepreneurs that are listening, how does military grade discipline translate into a better investment strategy when the markets get volatile?
Speaker AI think you have to separate emotion, which is extremely difficult.
Speaker AAnd you know, when you're dealing with money, it's an extremely emotional topic.
Speaker AEspecially it becomes very emotional when you start to see the red.
Speaker AYou know, the more that you see the market dropping and you see your balance dropping, the more stressful it becomes.
Speaker AAnd oftentimes the harder it is to look at what the big picture is, why you're taking on risk in the first place.
Speaker AAnd really it's about time and about compounding.
Speaker AAnd if you can understand that and separate that from the ups and downs, it'll go a long way in terms of maybe reassuring or feeling better about.
Speaker AOtherwise, a pretty bad moment in time if you're having a big market correction.
Speaker CSure.
Speaker CAnd I think the key, like I've lived through a bunch of them, you know, I've been in the markets for probably 30, 40 years actually.
Speaker CSo back when we used to have to call a stockbroker and issue a trade to now where we can do it ourselves or work with our financial planners.
Speaker CAnd I learned some things early in life which were good.
Speaker CFor instance, Warren Buffett said, when the market's fearful, be greedy, and when the market's greedy, be fearful.
Speaker CSo I've always, like I was a dollar cost averaging guy.
Speaker CI kept buying, just routinely just kept doing it because all boats rise and fall and eventually it does rebound.
Speaker CAnd whenever I bet against the economy in the market, I've always lost.
Speaker CThat's when I have lost.
Speaker CSo we're as resilient and we do get corrections.
Speaker CAnd it's even today's world, we're seeing how volatile it can get, you know, particularly with oil and gas or tech.
Speaker CBut really you see a lot of money into the market, you see tons of it and valuations are ridiculous.
Speaker CSo it's hard.
Speaker CAs an investor, where do I find those gems or a steady return and go there?
Speaker CSo the discipline, I think comes in handy.
Speaker CAnd I think the military teaching you that where you're just staying on it, that's an important part of it as well.
Speaker CLet's talk about.
Speaker CYou were the first in your family, as you mentioned, to attend college.
Speaker CSo how does that first generation perspective influence how you coach your families or people you work with who are perhaps building significant wealth for the very first time?
Speaker AYeah, I think it's a matter of understanding that not everyone, you mentioned the silver spoon, not everyone walks in the office fully educated about things.
Speaker AA lot of times it's more you have to kind of talk to them and re educate them in a lot of ways because they have certain expectations or they have certain thoughts, whether it's on Medicare, Social Security, all these different programs.
Speaker AIt's, I've said when I started in the business, it was someone would call you, they would have to leave a voicemail on your regular phone.
Speaker AWe didn't have cell Phones and to now where you can go on Google and if you type in a financial topic, you get about three and a half million hits.
Speaker ASo how does that really affect you and how does that apply to you?
Speaker AAnd I think really it's important to distinguish yourself from everyone else.
Speaker AAnd it's very easy to say, well, what is the average?
Speaker AOr what is my number, what do I need for retirement?
Speaker AOr what do I need if I'm trying to hit this goal?
Speaker AIt's really specific, independent to you.
Speaker AYour family situation and what you're trying to accomplish and what your short, medium and long term goals are.
Speaker CYeah.
Speaker CWhy do we have such a dysfunctional attitude towards money and investing?
Speaker CYou've been doing this for a quarter of a century now, so you've seen every scenario possible.
Speaker CWhy, why don't we teach it in our education?
Speaker CLike to me for instance, I remember taking social studies and oh, here's the British Empire with all these countries and now it's just England.
Speaker CYeah, that's it.
Speaker CIt's not even uk.
Speaker CIt's, you know, it's one little place.
Speaker CAnd the world's changing.
Speaker CIf you have a PhD from 20 years ago, to me that just means at one time in your life you used to know a lot about something.
Speaker CWhy do we keep people poor?
Speaker CBecause we don't teach what ought to be taught in school.
Speaker CWhat's your take on that?
Speaker ASo, you know, I think the problem is you look now in the United states, only about 22 states have a requirement or in the process of adding a require of a financial literacy course to graduate high school.
Speaker AFurther, a lot of those schools or a lot of those states have waivers where you can get a waiver so you don't have to take it.
Speaker AAnd you know, I distinguish between finance and consumer finance.
Speaker AAnd I think a lot of the books and textbooks that are written or being taught, they're more economic finance as opposed to I need to get a car loan.
Speaker AHow am I going to save money for a first time home purchase?
Speaker AHow don't I get all these loans?
Speaker AHow do I do the right things?
Speaker AHow do I go to community college?
Speaker AHow do I take AP classes?
Speaker AHow do you learn these things?
Speaker AWell, the answer is you need to teach them in school.
Speaker ABut there's not a huge urgency.
Speaker AAnd unfortunately I see a lot of if someone comes from a financially literate home and their family teaches them or they have a mentor that teaches them, they're.
Speaker AI would say I compare your financial life is really like a marathon.
Speaker AAnd, and really everyone starts at a Different place.
Speaker AAnd I think some people that come from a financially or family or have mentors, they start at mile seven or eight so they're off in the distance.
Speaker AAnd then you have people that really have no background, really aren't sure what to do.
Speaker AThey're standing at the starting line, you know, and people are handing them credit card offers.
Speaker AAnd so it's just really unfortunate and unfortunately not a whole lot of motivation to make changes that have to be made.
Speaker CYeah, it seems like we're impatient as a society.
Speaker CWe want to get there fast.
Speaker CEverybody wants to be an influencer, nobody wants to work the same way.
Speaker CAnd you know, I learned very early in life from financial advisors that hey, if I can put away two, three thousand dollars and at 21 I did and about 3,000 every year and it just adds up over time and the miracle of compounding and people don't realize by the time you're 40 and 50 you can have seven figures in there if you've done it right.
Speaker AExactly.
Speaker AAnd one thing I try to push across to everyone is I have some people say, well, I'm going to wait till I get to 500, I wait till I get a thousand a month and then I'll start saving.
Speaker AYou know, if you can save $10 and see the benefits of that over time, you're going to increase the savings over time.
Speaker AAnd really the value now is automation.
Speaker AYou can automate the savings, you know, when it comes in via direct deposit from your employer, you can turn around and let that money come back out.
Speaker AOr you can say, well I'm going to bonus myself or I'm going to put money aside if you're self employed where I'm not going to have to worry about things trying to catch up.
Speaker ABecause compounding works both ways.
Speaker AIf you don't take advantage of it, it'll take advantage of you later where you're just having to put a lot more money in to make up for lost time.
Speaker CYeah, you put a little bit up front, but we're so, we don't think we're going to die, we don't think we're going to get old, we don't think we're going to retire and we're just kind of live large or we live beyond our means.
Speaker CYou earn 50,000, you spend 60, earn 100, you spend 110.
Speaker CAnd things just expand than kids and family and everything else where we go.
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Speaker BAnd now back to my conversation with Jeffrey Panic.
Speaker CLet's talk about balance.
Speaker CYour firm is named Balance Wealth Partners.
Speaker CSo, in a world that often tells entrepreneurs to go all in on their business at the expense of everything else, how do you define balance from a wealth perspective?
Speaker AI think it sometimes it goes beyond even wealth.
Speaker AI think it goes, you know, into your family life.
Speaker AI've seen a lot of people over the years that have more money than they could ever know what to do with or spend.
Speaker ABut their families are a mess and a disaster because they were so focused on making money that they forgot about their family.
Speaker AAnd it's always I'll get around to it or I'll take them to this or I'll go on a trip with them and you just never get around to it.
Speaker AAnd what ends up happening is you just don't have the relationship that you wish you would.
Speaker AWhich in the pre retiree book that I wrote, I think the biggest point of anything it's important to make sure you have enough resources to retire.
Speaker ABut it's also important to come up with what you want to do after the fact.
Speaker AAnd I think it's imperative that you focus on your family, you focus on your health and you just don't say, well, I'm going to go play golf or I'm going to do this or that.
Speaker AUnrealistic things that probably won't.
Speaker AIt's fine if you do that one or two days a week, but you're going to do that six or seven.
Speaker AYou may end up having a health issue where you can't play at all.
Speaker ASo it's important to have Multiple hobbies, volunteer, do things that you enjoy.
Speaker AIf you didn't enjoy working.
Speaker AIf you enjoy working, it's kind of like we spoke about the earlier, if you enjoy working, keep working.
Speaker ABecause it's a matter of just maybe not work as much.
Speaker ABut I think it's a matter of balance, whether it's in your work life, in your family or in retirement.
Speaker AI think some of it has to do with just kind of taking a step back and really looking at your life puzzle and putting it together the way you would have wanted if you could have previously.
Speaker CI wrestle with this one myself.
Speaker CLike I know what it's supposed to be, but when you love working, I've always worked for myself, so I've never had a job.
Speaker CSo you have good times, you have bad times.
Speaker CYou know, during pandemic speaking career, we all got fired, all right, and have to transition and pivot.
Speaker CBut once you work for yourself, and I was fortunate to do that, you really don't want to retire because it's really not work.
Speaker CBut to your point, you know, I remember my first two kids, I was gone all the time building a business focused on generating the business.
Speaker CSo I'm trying to make up for it now and be a better papa than I was as a dad, but it's tough.
Speaker CAnd it's finding that balance as you.
Speaker BGet a little older.
Speaker CIt's kind of like, okay, you know what, I can do this in four days a week, I don't need to work.
Speaker CFive, I'm going to take my weekends and go with family.
Speaker CAnd that's where I've kind of transitioned to.
Speaker CAnd like I say, looking after your health because I've met many, many, many well off folks who are sick, they're hurt, they can't even enjoy their money.
Speaker CYou know, it's, it's like I'm always reminded of Rockefeller, one of our first millionaires, Standard Oil.
Speaker CBut he had an outhouse, no running water, right?
Speaker CHe had not all the money, but nothing to spend it on.
Speaker CWhere something like 98% of the Canadian American population has a flat screen television and a cell phone.
Speaker CSo we put more money into subscriptions and the average home because people can find money if they want to.
Speaker CThey hit Starbucks once or twice a day.
Speaker CThe money's there.
Speaker CIt's the priorities that the issue we do, we want that instant gratification instead of putting away for a rainy day.
Speaker CSo I think that's to your point of where the balance is for you.
Speaker CYou got to find the balance for you and your family, right?
Speaker AYes.
Speaker CYou probably see that many business owners have what you call financial fog.
Speaker CThey know they're making money, but they're not sure where it's all going to go and how it all ends.
Speaker CWhat's the first step to clearing that fog for them?
Speaker CWhen you meet with clients and entrepreneurs, how do you get to the clarity that they maybe need to make their lives better?
Speaker AI think an important thing at any age is really to take inventory, whether you're starting out, but in particular if you're just been going along for about 20 or 25 years, really to try to take a step back rather than.
Speaker AOr, you know, I see people sometimes they come up with New Year's resolutions or they say, I'm going to do all this in a weekend.
Speaker AWe're going to sit down and try to do it.
Speaker AWell, the reality is it may take 12 to 18 months to work through everything.
Speaker AYou have to inventory, get your statements, look at what your liabilities are, understand what the amortization schedules are.
Speaker AIf you have liabilities, you have to understand where your money is.
Speaker AYou need to also look and say, well, do you have pensions?
Speaker AWhat guaranteed income sources do you have?
Speaker AAnd you have to work through all of that over time.
Speaker AYou have to look at your estate plan, you have to look at your insurance, your home, all these things that you normally just would probably just make the payment on and not really think about.
Speaker AReally need to look at it and see how is it all working together.
Speaker AAnd really it's not a one size fits all.
Speaker AIt's not a one and done.
Speaker AIt's really a process, and I would call it an ongoing process, which sometimes people think they can just do it all and be finished, but never really finishes because your life changes, you move, different things happen.
Speaker AReally, you have to adjust to life, but at the same time, you have to do it where your eyes are wide open with what's going on and you're just not in the dark.
Speaker CYeah.
Speaker CWhat do you recommend for clients or people who are wanting to seek this out a little bit?
Speaker CLet me give you an example.
Speaker CYou know, I work with some banks, but I'm also a client of the banks.
Speaker CAnd we have advisors that, you know, that look after our particular accounts and take care of it.
Speaker CAnd part of my financial plan was when I was younger, I would buy insurance because to me, I either got to create an estate or protect one.
Speaker CThat was what was taught to me.
Speaker CSo because I was a young family, I had to create one.
Speaker CSo I had to buy insurance.
Speaker CBut my banker, my relationship manager, didn't handle insurance.
Speaker COh, it was like, okay, well, now I got to go see somebody else.
Speaker CAnd so I go see my financial planner who can handle insurance products, universal life, something with cash, also handle the investment parts.
Speaker CSo where should people go these days?
Speaker CBecause there is compliance issues, there is regulation, and they're limited because of the competition stuff.
Speaker CWhat should we avoid as entrepreneurs, as young investors, maybe people just listening, and where should we be focused?
Speaker AYou always want to know the person that you're talking to that's giving you advice, what their motivation is or what their end game is.
Speaker ASo really, you want to understand how they're getting paid and for what.
Speaker AYou also want to make sure that they, I would say, are independent from the perspective of not being captive to one company.
Speaker ABecause at that point, if you have a hundred companies out there and the person can only provide a service for one of those, that's, I would say, a problem in terms of just not really giving you the best private platform.
Speaker AAnd really, the other important thing for anyone in my business is really to say, well, I know a lot of things, but I don't know everything.
Speaker AAnd so it's important to understand where you need to turn over and have resources that you can provide for clients if you're not able to do it, whether it's accounting and taxes or whether it's detailed estate planning, making sure you have people there that have been vetted that you can try to pass on to the client that has a question or a need.
Speaker CYou're licensed as a financial planner in many different states, but for people listening, we have people all over the world who listen to the show.
Speaker CWhat should be the questions they should be asking as they go on that journey and start that journey, and what should the answers be that they should be looking for?
Speaker AYeah, I think one of the other things is, you know, who initially, when you walk in the door, are you going to still be dealing with the same person?
Speaker AAnd that's, I think, the case of the banks as well.
Speaker AIf you have a lender that you're using as a business owner, you want to make sure you have continuity with the lending relationship.
Speaker AIf you need to get loans for your business or even managing your cash management, you want to make sure if something happens, you know who you can call and they're going to answer, and it's not going to be a 1, 800 number.
Speaker AAnd so I think, unfortunately for a lot of institutions, they're really focused on automating, which there's nothing to matter with that, but it's really important to have an end resource that if someone is in need or there's an issue that they can reach out to that can try to help them and get a resolution.
Speaker CInteresting.
Speaker CYou're very passionate about financial literacy.
Speaker CIt comes across in your writing, your audios, and the things you publish and talk about.
Speaker CWhy is confidence a more important metric for your clients than just roi?
Speaker CRate of return.
Speaker AYeah, so I think what you wanted, the rate of return is important.
Speaker AThere's no question about it.
Speaker AYou want to stay close to the benchmark that you're looking at.
Speaker AThe other thing really is for people to understand what they're even invested in.
Speaker AYou know, and I think it's important.
Speaker AAnd for someone, just because someone is 30 doesn't necessarily mean they should be super aggressive.
Speaker AIt's really based upon what the goal they're looking to use that money for is.
Speaker AAnd so, you know, if they go to their neighbor and say, well, how are you invested?
Speaker AAnd they're super aggressive, but they have this money set aside for their first time home purchase as an example, that's a problem.
Speaker AIt's a matter of adjusting and changing based upon what their need is or circumstances.
Speaker AAnd that's especially important as you get closer to retirement.
Speaker AAnd I always say it's important to understand what is kind of with your investments to take a look and understand what is under the hood.
Speaker AThe important thing is just to have a basic understanding but not try to be an expert.
Speaker ABut you want to at least have a general idea how your money is being invested, because that can some ways make you understand if the market is shooting up and you're supposed to be invested in the market, why isn't going up?
Speaker AThere's a lot of obvious questions that kind of come along with that.
Speaker CLet's talk about legacy and family wealth.
Speaker CYou've helped hundreds of families manage their assets.
Speaker CSo how do you facilitate those difficult conversations around intergenerational wealth so that the kids don't lose what the parents built because we tend to hand it to them and they can't keep it.
Speaker CYou know, I saw one stat that said time the third generation comes around, it's done, it's gone.
Speaker CThey're spending it because they didn't learn how to make it, so they don't know how to keep it.
Speaker AI think that's certainly true.
Speaker AYou get in the second or third generation of a business, it's very rare to see the third generation still there without the business being turned over or bankrupt.
Speaker AAnd really it's a matter of conversation and Communication.
Speaker AI think the essential piece of finance really is communication and really having open conversations, but having kind of boundaries around it.
Speaker AMost of the time, it's very difficult for people to have a family meeting to really talk about what their intentions are, because it just gets emotional.
Speaker ABut it is probably the most important thing.
Speaker AEveryone can understand what everyone's wishes are as well as just to have a clear succession plan.
Speaker AAs a business owner, most business owners really don't take a step back and think about how they can.
Speaker AYou know, they just think one day they may sell or they may transition it to their family.
Speaker AWell, a lot of times you have a health issue that gets in the way.
Speaker AAnd it's really important to have a succession plan where you can spell out whether you have key people.
Speaker AThe worst thing that can happen is something happens to you and the key people go out the door to the competitor and your clients go while you're incapacitated.
Speaker ASo you want to have a defined process for the people that work at your company as well as for your family.
Speaker AAnd I think if you can do that, it takes away a lot of the friction as well as to have a reasonable path.
Speaker AAnd I don't think you necessarily have to tell them everything, but you want to certainly have them clued in.
Speaker ASo it's just not people sitting around, really.
Speaker AYou have relationships with siblings that are destroyed because of money and because of communication or lack thereof.
Speaker AI think sometimes you keep either things private or just, again, it's a matter of just understanding that people have to learn.
Speaker AYou just can't expect to turn all this money over because of, because of their friends, because of their spouses.
Speaker AMoney can get spent very quickly if there's not an intention around it.
Speaker AAnd really it's about being intentional and really about purpose.
Speaker AI think that is the biggest thing that's often lost.
Speaker AWhat is the purpose for this wealth?
Speaker AWhat is the purpose for what you're doing?
Speaker AAnd if you're not sure about that, you really need to probably sit back and maybe think a bit and do a.
Speaker ADo an assessment of what you really want.
Speaker CLet's talk about how the technology works, because the role of the certified financial planner.
Speaker CAnd you know, in our tech world, we've got AI now.
Speaker CSo I've been using AI to look at, hey, which funds are amazing?
Speaker CWhich this.
Speaker CSo the question is, why do I need a financial planner when I could probably get the best one in the world from an AI point of view?
Speaker CBut the one thing it can't do is it can't do the Human to human.
Speaker CIt doesn't take responsibility AI, it's not accountable.
Speaker CWe need that human element.
Speaker CAnd you know, a robo advisor can't tell you how a divorce or a business partner dispute or a sudden health change can impact things.
Speaker CThis is where we need the advice of financial planners.
Speaker CWhat's your take on that and how do you see that evolving and where do you think it's going?
Speaker AI think it's certainly, again, things are going to become what I would say, more commoditized, especially on the investment platform where the AI can pick up and it's very competitive.
Speaker AReally where I see it as an advantage is it allows someone like me to course through a lot of information but also understand, have back checking involved and also understand what the person's circumstances are.
Speaker AAnd I understand if I'm working with someone, what their background is and what they're trying to do.
Speaker ASo if I see them, they ask a question about it.
Speaker APart of it is just for them to understand that they can ask other questions than just about investments really, because it's easy.
Speaker AYou know, I look at identity theft, all these things that normally people wouldn't say, well, financial advisor is supposed to help you with.
Speaker ABut really it's a matter of educating people on things that they normally wouldn't think about.
Speaker ABecause usually the things that don't get you are the things that end up getting you.
Speaker AAnd I think the AI is great in everything, but I think people long for relationships where you're communicating with other humans.
Speaker AAnd it, especially if in a case where they have your best interest in mind.
Speaker AI think if you can find that, I think it makes it much more.
Speaker AI'm not concerned about the AI from that aspect.
Speaker CNo, it's going to me, it's an amplifier.
Speaker CSo it amplifies what you're doing if you're focused, if you're focused on the transaction.
Speaker CIt's like I saw one stat that, you know, it's.
Speaker CFund performance isn't the number one reason people drop their financial planner.
Speaker CIt's relationship performance is they never hear from them around tax time.
Speaker CHey, what's your contribution this year?
Speaker CThat's it.
Speaker CAnd they're not proactive with their financial advisor.
Speaker CIs there a good place to start?
Speaker CSo if I'm looking for a financial advisor and I want to find someone who has a comprehensive perspective like you would have, but you're not in an area where we can hire you as our financial planner, where should we start looking?
Speaker AYes.
Speaker ASo I think one of the good areas is really, you know, One of the things people will ask family and friends if they've had good experiences.
Speaker AAnother area would be you can go to the certified financial planner website.
Speaker AYou can search for planners in your area.
Speaker AYou want to make sure they act as a fiduciary.
Speaker AYou want to make sure you do the right background checks.
Speaker AYou can go to certain websites and check the person's background to make sure that they don't have any issues.
Speaker AAnd because there's certainly enough advisors out there where you can find one that has experience and at the same time has good ratings.
Speaker AAnd so the one thing I say always is you always want to.
Speaker AIt's like a chemistry test between the advisor and the client or prospective client.
Speaker AThe prospective client, always.
Speaker AIt's a good idea if you interview three, four different advisors and get one that may fit best for you.
Speaker AAnd it may be one that surprises you where you just.
Speaker AYour personality seem to work pretty well.
Speaker AAnd the other thing I always tell people, you want to make sure that if you're meeting with someone that they're going to be your point of contact, that they just don't push you off on someone.
Speaker ABecause I see that a lot as well.
Speaker CNot like a junior associate's job is just to tee you up.
Speaker CYour book the Future is now an introductory guide to managing your finances.
Speaker CWho's that ideal for?
Speaker AThat particular someone graduating high school, college, and really someone that's looking for guidance.
Speaker AAnd I use it more as like a reference or a resource.
Speaker AYou're not going to need everything all at one time.
Speaker ABut you may come back and say, well, I just started working at this employer.
Speaker AThey have a match.
Speaker AWhat's a match?
Speaker AWhat do I do with the 401k?
Speaker AWhat is that?
Speaker ADoes a lot of financial jargon.
Speaker AAnd I've tried to make it so I break it up in different sections that are applicable for different parts of their life that they're going to be forced, whether they want to or not, to try to learn.
Speaker CSure.
Speaker CIn April, you have a new audiobook coming out called the Future is Now your blueprint for solving your retirement puzzle.
Speaker CGreat title.
Speaker CPerfect.
Speaker CIt's a puzzle.
Speaker CWhy are you calling a puzzle?
Speaker CAnd what I'd like you to address in there.
Speaker CFor some people who maybe they were slow and contributing, maybe they don't have those things, and maybe they have to have a side gig.
Speaker CWe're starting to see a lot of businesses like, for me, I've always believed in multiple streams of revenue, particularly when the pandemic hit on my speaking career kind of tanked.
Speaker CLike all speakers.
Speaker CSo we had to create another stream.
Speaker CAnd so part of my retirement plan, and I've talked to other business professionals who didn't put away in 401s, didn't put away in their registered accounts, but they put money into their business and they built up nice little bit.
Speaker CAnd that is their retirement plan and they plan on having other people run it.
Speaker CAnd they built up where it's scaled or at least generates additional income outside of Social Security and any other pension benefits.
Speaker CWho's best for this?
Speaker CThe future is now for that blueprint for the audiobook.
Speaker AIt's really for someone, it's designed someone approaching retirement, I would say, you know, within say five to seven years that really they have to make decisions about when to take Medicare and when to take Social Security.
Speaker ADo they make up for a shortfall or deficit?
Speaker AYou know, looking at even estate planning, all the different pieces of life that kind of come together.
Speaker AAnd I even mentioned understanding what you're going to do afterwards.
Speaker AAnd it may be you continue to work but really have a plan in place to say, well, what happens if one day I have something happen?
Speaker AYou get it in an accident example, you can get in an accident any age, but what happens to your business then?
Speaker AThese things have to be thought about really.
Speaker AI would say any age, but especially when you're approaching retirement, it's a matter of I use the example of your health.
Speaker AYou just don't want to say, well, I'm going to start exercising, you want to get a physical, you want to do a lot of background and work before you just decide to go run a marathon.
Speaker AAnd I think really, you know, whether it's volunteering, I use the example of if you want to volunteer at a hospital, you don't like blood, you probably need to go and do something, something else.
Speaker AAnd so really it's a matter of finding what your passion is, what your purpose is.
Speaker AIt may be just doing what you're still doing, but have an off ramp if something happens.
Speaker AAnd I think that's the thing where some people say, well, I enjoy what I'm doing, I'm just going to keep working, I'll stop when I die.
Speaker AWell, usually you become disabled or something happens and if you haven't planned appropriately, your family ends up in a real mess.
Speaker AAnd so that's why you plan for the worst.
Speaker AAnd if you do that, everything ends up usually working out pretty well.
Speaker CThat's good.
Speaker CNo good advice.
Speaker CAre you seeing a lot of those folks that are approaching retirement, maybe entrepreneurs where they're Creating little side gig businesses to supplement Social Security and their Medicare.
Speaker AI don't think there's any question about that.
Speaker AI see some people pivot.
Speaker AI see people in banking that pivot into something else.
Speaker AJust again, it's a matter of trying something new and still getting paid for it.
Speaker AAnd I think even if you don't necessarily need the money, it's something good where you can add value to someone else's business, where you have a lot of expertise, where you can try to help, especially if you have younger people.
Speaker AI see that a lot as well.
Speaker AWhere if you can pass on what you've learned over 30 or 40 years of work to someone that's new in the workforce, that can go a long way in making both satisfaction on both sides.
Speaker CGreat insights, great advice.
Speaker CJeffrey, the book is called the Future is now an introductory guide to managing your finances, available on Amazon or you get your books and you got the audiobook coming out in April called the future is now your blueprint for solving your retirement puzzle.
Speaker CSo if you have kids, grandkids, good read, simple laid out process, you wrote these books to kind of demystify money and give everyday people a plan that they can work with.
Speaker CSo it's unbiased.
Speaker CSo whether you're just getting started or nearing retirement, they're good guides to help you walk you right through the entire process.
Speaker CSo Jeffrey, any final comments or advice to our listeners?
Speaker AI would say it's never too late to start a conversation and start the process.
Speaker AAnd the worst thing that can happen is you just get overwhelmed and stop because it's that therein lies the procrastination.
Speaker AAnd so really it's small steps, but you have to take the first step.
Speaker AAnd that's what I always tell people and just work through.
Speaker AAnd you just have to do that over time.
Speaker AIt doesn't happen overnight.
Speaker CSo if you need just clear, proven strategies to help build a future that you can count on, these are the books and audiobooks to get.
Speaker CHey, congratulations on that and for building something amazing that's helpful and insightful for your audience.
Speaker CSo Jeffrey, thanks for being our guest today.
Speaker AThanks so much, Michael.
Speaker AI really appreciate the opportunity to be on your show.
Speaker BAs you are listening to this episode, what is one idea that you've heard that's caught your attention and why does it matter so much to you?
Speaker BAnd who is one person who you can share that with, either sharing this episode or just sharing that insight that occurred to you while you were listening?
Speaker BPerhaps it is how to treat your household and personal finances with the same operational discipline as your business to avoid financial fog and ensure long term stability or to prioritize a clear succession and estate plan now to protect your legacy and prevent family friction in the event of an unexpected health change or disability.
Speaker BThank you for listening, for learning and for investing in yourself so that you can become the best version of you.
Speaker BIf you found value in this episode, please write a review on Apple Podcasts.
Speaker BIf you haven't subscribed yet, please do so so you can get a new episode and start your week off right every Monday.
Speaker BUntil next time.
Speaker BAs you are listening to this episode, what is one idea that you've heard that's caught your attention and why does it matter so much to you and who is one person who you can share that with, either sharing this episode or just sharing that insight that occurred to you while you were listening?
Speaker BPerhaps it is how to treat your household and personal finances with the same operational discipline as your business to avoid financial fog and ensure long term stability or to prioritize a clear succession in estate plan now to protect your legacy and prevent family friction in the event of an unexpected health change or disability.
Speaker BThank you for listening, for learning and for investing in yourself so that you can become the best version of you.
Speaker BIf you found value in this episode, please write a review on Apple Podcasts.
Speaker BIf you haven't subscribed yet, please do so so you can get a new episode and start your week off right every Monday.
Speaker BUntil next time.
Speaker BThis podcast is created and associated with Summit Media.
Speaker BMy Executive Producer is Beth Smith and Director of Research Tori Smith.
Speaker BThe fee for the show is that.
Speaker CYou share it with friends when you.
Speaker BFind something useful or interesting.
Speaker BThis podcast is subject to copyright by Summit Media.
Speaker AGoodbye.

