Behdad Jamshidi – Finding the Right Marketing Partner for Your Business
SEASON: 4 EPISODE: 33
Episode Overview:
Marketing can be tricky, and expensive if you get it wrong. Choosing the right strategy, and agency partners can be a real game-changer. That’s where my next guest comes in. His company has vetted over 800 marketing agencies to find the best at what they do.
If you are looking to save time and money finding the perfect agency or contractors for business, then you are going to enjoy my conversation with the founder of CJAM Marketing, Behdad Jamshidi.
Guest Bio:
Behdad Jamshidi started CJAM Marketing after realizing that most companies don’t know how to evaluate the value of a marketing agency or assess their own needs. Since every business is different not only in their needs but where they are at in the growth process, it isn’t a one size fits all. In the past 5 years, Behdad (or Bee) has met with and assessed 971+ marketing agencies and vetted them down to a lean 100+ preferred partners across all marketing niches.
After pairing hundreds of businesses with the right partners, he’s found his skillset lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee’s unique background in marketing, engineering, consulting, leadership, sales and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need.
Resource Links:
- Website: https://cjammarketing.com/
- Free Consultation: https://cjammarketing.com/book-a-call-general/
Insight Gold Timestamps:
02:22 I ended up working for a company called Telus
03:43 There’s a gap between marketing agencies
05:52 Most businesses only do one meeting before they end up hiring the marketing agency
08:41 Some of the biggest mistakes I see
10:32 You talk about chemistry as a key factor and how important it is
12:21 Let’s talk about price
16:15 So, a couple of the red flags that you’ll get
18:04 How important is it to find an agency with niche or niche expertise
20:00 When you talk about the references
22:07 Should businesses or your clients be wary of the agencies that promise guaranteed results?
25:10 Basically you need a marketing executive with an understanding of sales
28:18 You’ve got to go back to the drawing board
31:28 if you want great customer service, be a great customer
Connect Socially:
LinkedIn: https://www.linkedin.com/company/cjam-marketing/
Facebook: https://www.facebook.com/cjammarketing
Instagram: https://www.instagram.com/cjammarketing/
Email: bjamshidi@cjammarketing.com
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
About the Host, Michael
Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.
Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.
Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.
Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.