Tye Degrange – Startup to Scale: Secrets to High-Impact Digital Marketing
SEASON: 5 EPISODE: 22
Episode Overview:
Welcome back to the Becoming Preferred Podcast! Today, we have a true titan in the world of digital marketing and growth—a master architect of scale renowned for transforming data into undeniable results. If you’re a business professional or entrepreneur seeking your next breakthrough, looking to optimize customer acquisition, or aiming to understand the mechanics of sustainable scaling, you’re in for a treat.
Our guest is the visionary founder of Round Barn Labs, a growth marketing agency that has been instrumental in scaling some truly impressive businesses. He is also the brilliant mind behind the “Always Be Testing” podcast and the insightful “Flywheel” blog on Beehiiv. He lives and breathes experimentation, data-driven decisions, and building lasting momentum. Join me now for my conversation with Tye DeGrange.
Guest Bio:
Tye DeGrange is the Founder and CEO of Round Barn Labs, a leading growth marketing agency specializing in affiliate and influencer marketing for top tech brands, including Grammarly, Nextdoor, Meta Quest, and Atlassian. With 20 years of experience in performance marketing, Tye has driven growth for startups and Fortune 500 companies across e-commerce, B2B SaaS, and Consumer Tech. A graduate of UC Santa Barbara with a degree in History, Tye began his career at Sequoia-backed AdBrite, one of the first ad networks. Under his leadership, Round Barn Labs has earned accolades such as Boutique Agency of the Year and recognition as a Top 30 Global Affiliate Marketing Agency.
Based in Austin, TX, Tye is passionate about building growth-focused teams and identifying innovative revenue opportunities. Outside of work, he enjoys playing tennis, exploring Austin with his wife Blaine, and spending time with their two young children, Hayward and Gray.
Resource Links:
- Website: https://www.roundbarnlabs.com/
- Product Link: https://www.roundbarnlabs.com/services-2/affiliate-marketing-agency
Insight Gold Timestamps:
01:28 Your motto line, Elevate Trust and Embrace Influence
03:46 What’s the evolution that you’ve seen and where do you see it moving to?
07:00 Are you monetizing effectively in a competitive way?
07:43 Is this juice worth the squeeze for you, all in, not just media costs
11:09 Your podcast is called Always Be Testing
14:08 First and foremost, you want to have kind of a solid tracking platform
14:18 Trust is really essential to everything we do
17:37 If it was taken away, would you have gotten that customer anyway?
18:06 Priced right is half sold
22:05 On paid search, is that still relevant
24:20 I also read Jim Collins’ book, Good To Great
29:23 You might have a bigger impact than you realize
32:30 Affiliate tends to be a lot of cat herding, a lot of moving parts
34:28 You talk about embracing a culture of relentless experimentation and learning
36:10 The website is roundbarnlabs.com
Connect Socially:
LinkedIn Business: https://www.linkedin.com/company/round-barn-labs/
LinkedIn: https://www.linkedin.com/in/tyedegrange/
Twitter (X): https://x.com/RoundBarnLabs
YouTube: https://www.youtube.com/@AlwaysBeTestingPodcast
Spotify: https://open.spotify.com/show/3bXEq0WGtkLiQn7K1PUVCh
Tye Degrange’s Podcast: https://podcasts.apple.com/us/podcast/always-be-testing/id1700913215
Blog: https://the-flywheel.beehiiv.com/
Email: tye@roundbarnlabs.com
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
About the Host, Michael
Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.
Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.
Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.
Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.