Skip to content

Alejandro Sanoja – How to Leverage Blogs to Become the Go-To Expert in your Niche


Episode Overview:

In today’s competitive marketplace it’s essential that professionals communicate their value and expertise with confidence in order to elevate their professional profile, stand out from the crowd, and attract growth opportunities.

If you want to learn how to level up your personal branding and get the recognition you deserve, then you are going to get some great insights from my guest who is a professional business positioning expert. Join me now for my conversation with Alejandro Sanoja.

Guest Bio: 

Alejandro is a personal branding consultant and a ghostwriter for educational email courses and blogs for LinkedIn coaches. He has spoken on the TEDx stage, the Texas Lyceum, and the Houston Interactive Marketing Association, as well as conducts ongoing guest lectures at the Bauer MBA Program. 

Alejandro’s organization Latinpresarios was built from scratch, and now has a team of writers, videographers, designers, project managers, and personal branding consultants that serves clients all across the United States (and soon the world) by leveraging the power of digital tools.

Resource Links:

Insight Gold Timestamps:

04:26 Introverts. We’re not shy, we just need to be alone to recharge

06:27 Personal branding

09:02 What is it that we really want to do?

12:14 Am I not a fun guy?

15:25 What mistakes do you typically see….

17:15 Make sure that you’re being thorough

20:02 What is it that people are searching for when they are close to making a buying decision

22:29 What is the the right amount of words that is the sweet spot for blogging?

26:14 What are the key components for a successful blog posts?

29:30 That would be the first step, making sure that we are in a race that we can win

31:45 The best SEO guide out there

34:09 How often should coaches, businesses, entrepreneurs be publishing new blogs?

36:04 If you do really good work with a few blogs, you can definitely start seeing results

37:19 It’s kind of like taking care of a garden

40:47 The really good buyers are doing that research

Connect Socially:



Twitter (X):





Rainmaker Digital Solutions:


Next Episode: Creating Compelling Content with Danielle Harward!

About the Host, Michael

Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.

Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.

Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.

Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.

Leave a Comment