Brook Shepard – The Future of Digital Marketing
SEASON: 5 EPISODE: 4
Episode Overview:
The digital landscape is constantly shifting, making it harder than ever to connect with your audience and achieve your goals. With the rise of AI, the explosion of voice search, and the ever-increasing demand for personalized experiences, how can marketers stay ahead of the curve? How can businesses adapt to emerging technologies like augmented reality and virtual reality?
That’s why we’ve invited a true expert to help us unpack these complexities. Joining us today is Brook Shepard, the founder and CEO of Mason Interactive, a leading digital marketing agency that’s helped countless businesses navigate the digital world.
Brook will be sharing his insights on these critical questions and more as we explore “The Future of Digital Marketing: Trends Shaping the Industry in 2025 and Beyond.” Get ready for a deep dive into the strategies and solutions that will define the future of marketing.
Let’s welcome to the show, Brook Shepard!
Guest Bio:
Brook Shepard is the founder of Mason Interactive, a premier digital marketing where data, design and strategy come together to drive exceptional results for clients. With over a decade of experience driving measurable results, Brook has established himself as a trusted partner for businesses looking to scale. Under his leadership, Mason Interactive has grown into a full-service agency that collaborates with clients in industries ranging from e-commerce to healthcare, leveraging cutting-edge technology and data-driven insights to deliver impactful campaigns.
Brook’s expertise lies in crafting marketing strategies that align with his clients’ unique business goals, ensuring sustainable growth and ROI. A thought leader in the ever-evolving world of digital marketing, he frequently shares his insights on trends like AI in advertising, omnichannel strategies, and the future of customer acquisition. Passionate about education, Brook is committed to helping brands and individuals navigate the complexities of modern marketing, empowering them to achieve their fullest potential.
When he’s not driving growth for his clients, Brook is a sought-after speaker and podcast guest, where he discusses topics like the intersection of creativity and analytics, scaling businesses in competitive markets, and his entrepreneurial journey. He brings an engaging and practical perspective to the table, making his insights valuable for marketers, founders, and business leaders alike.
Resource Links:
- Website: https://masoninteractive.com/
- Product Link: https://masoninteractive.com/our-offerings/
Insight Gold Timestamps:
03:04 I left and I started Mason in 2008 with zero clients and zero dollars
04:24 It hasn’t been a straight climb and I’m not at the top of any mountain
06:09 My first big client was ITT technical Institute
08:57 If you’re dealing with a limited, finite pool of people
11:28 You’ve got 5 generations of buyers
13:31 The trends are to diversify
16:57 The concept of delivery consultants
18:44 The soft skills are becoming more and more important
21:23 We try to be a place where data, design, and strategy come together
22:55 It’s the ads job to get you to the website, I think, and it’s the website’s job to convert you
25:16 If I was starting a B2C brand, the first thing I would do
27:38 This is my opinion masquerading as an insight
32:40 Because it’s never the primary ideas
33:13 Every client wants to test ads until the ads start getting tested
38:55 I think that the danger of in-house is that skill sets go bad very quickly
40:21 To future proof your efforts….
41:27 I need to figure out how many new clients I’m going to need, and assign a goal to it
Connect Socially:
LinkedIn: https://www.linkedin.com/in/brshepard/
Facebook: https://www.facebook.com/masoninteractiv
Twitter (X): https://x.com/MasonInteractiv
YouTube: https://www.youtube.com/channel/UCb7FDzEYbBLYPCmwnM52Mgg
Email: brook@masoninteractive.com
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
About the Host, Michael
Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.
Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.
Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.
Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.