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Cathy Fyock – Your Book is Your Best Business Card


Episode Overview:

Have you ever considered writing a book to advance yourself professionally? Your book is your best business card. It can open doors, create authority and credibility, and build your business. Regardless of your writing level or experience, whether you have written hundreds of articles or blog posts, or you haven’t finished a paper since college or high school. You will enjoy this episode with “The Business Book Strategist,” Cathy Fyock.

Guest Bio: 

Cathy Fyock, CSP, is The Business Book Strategist and works with professionals and thought leaders who want to write a book as a business development strategy. She is the author of eleven books, herself.

Through her creative energy, she helps her clients identify the right book to write, and develops a community of supportive, like-minded individuals who want to change the world–through the written and spoken word–one word at a time. Cathy has helped over 200 professionals become published authors.

As a professional speaker with the National Speakers Association, Cathy provides engaging programs and workshops to help audiences find their creative voice. She is adept in delivering high-engagement virtual programs as well as in-person workshops and retreats.

Resource Links:

Insight Gold Timestamps:

05:30 There will always be a need for books

08:26 Benefits that come from authorship 

10:37 The real purpose of a book is to meet the needs of your reader

12:06 Write it as neatly, as elegantly, as condensed as you possibly can

15:40 Common roadblocks that prevent people from writing

20:23 Write first, edit later

24:55 Blog to book

30:19 Giving the content of our book in ways that our readers want to consume them

31:28 Follow the inspiration, follow the energy

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Next Episode:  We Convince By Our Presence with Amy Reczek!

About the Host, Michael

Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.

Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.

Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.

Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.

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