Courtney De Ronde – Scaling Priorities: What Thriving Organizations Focus On
SEASON: 5 EPISODE: 15
Episode Overview:
Welcome back to the Becoming Preferred Podcast, the show dedicated to fueling the drive of business professionals and entrepreneurs like you. Today, we have a guest who is a true architect of achievement, a guiding force for growth, and a master of strategic advancement.
She’s the visionary behind Forge Ahead, a company dedicated to empowering businesses and leaders to not just meet their goals, but to shatter them. With a deep understanding of the entrepreneurial journey, she brings a wealth of experience in transforming challenges into triumphs and potential into profit. Whether you’re looking to refine your leadership, optimize your team, or strategically scale your operations, her insights are invaluable. Join me for my conversation with Courtney De Ronde.
Guest Bio:
Courtney De Ronde is the CEO of Forge Financial and Management Consulting and the creator of the Simple ScaleUp System™. She helps business and nonprofit leaders use a proven system to take charge of their personal and organizational development so they can fulfill their purpose and lead their organizations to do the same.
With 20+ years as a CPA and 15 years as a business leader, Courtney has firsthand experience running, scaling, advising, and serving small businesses. Today, she shares that knowledge as a speaker and consultant with her team at Forge. Recognized for her expertise in business intelligence, leadership, corporate finance, and productivity, Courtney presents at conferences and events nationwide. When she’s not helping companies grow, she enjoys time with her husband and three children on their latest family road trip or at home in Des Moines, Iowa.
Resource Links:
- Website: https://www.forgeahead.com/
- Product Link: https://www.forgeahead.com/services/business-coaching-and-training/
Insight Gold Timestamps:
01:35 I took an accounting class and it just clicked
02:50 Finances can feel like a foreign language
04:36 You keep thinking, I’ll just keep doing what I did to get here
06:55 One of the biggest bottlenecks is that they’re trying to do everything themselves
08:48 Empower other people to lead in this organization
10:28 I have to tell them, it’s not going to be me to serve you
13:44 We call it the Simple Scale Up system, we really talk about four main areas of a business that you need to focus on when you’re scaling
17:43 Anytime that a business is reliant on a certain personality, or their skillset, their connections…
18:35 The size of your business is going to be limited by your capacity
20:20 You need to be able to follow the money through the organization
20:49 We also have a group coaching program called Scaling Leader
21:14 Four Steps to Scalability
22:50 If we look at information that’s not accurate or trustworthy, it won’t matter
26:34 You need the insights that come from the data
28:50 Their less crucial tasks, like the tedious email monitoring and things like that, for times of day where they have less energy
30:28 The biggest difference between for-profit and nonprofit
30:48 Nonprofit is not a business model, it’s a tax status
32:48 A great place to start is to define who you are, and where you want to go
33:20 When you know who you are, and you know where you’re going, you can use those two things, your values and your vision, as a filter for decisions
35:02 Whatever happens here is on me
36:36 Most people want to help each other out
37:41 One of the things we talk about in the Simple Scale Up System is the shift from relying on instincts, to relying on insights
38:03 Instincts are based on our experiences and our emotions
40:08 Our website is: forgeahead.com
40:47 We have an assessment called the Business Intelligence Grader
41:32 Contact courtneyd@forgeahead.com
Connect Socially:
LinkedIn: https://www.linkedin.com/in/courtneyderonde/
LinkedIn Business: https://www.linkedin.com/company/forgefmc/
Facebook: https://www.facebook.com/forgefmc
Email: courtneyd@forgeahead.com
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
About the Host, Michael
Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.
Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.
Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.
Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.