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Danielle Harward – Creating Compelling Content


Episode Overview:

Ghostwriting is an essential service that has been around for many years. It allows individuals or organizations to produce high-quality content, such as books, articles, speeches, and blogs, without the need for the author to write it themselves. 

Ghostwriting also helps to ensure that the content is well-written, engaging, and free from errors. It is a valuable service that plays a vital role in business today. If you want to learn all about ghost writing and create compelling content and how you can employ it in your business, then you are going to enjoy my conversation with ghost writing specialist, Danielle Harward.

Guest Bio: 

At Alliance Ghostwriting, Danielle specializes in sales, entrepreneurship, business, leadership, team building, B2B, B2C, and self development content. She has written professionally since 2006 and finds the written word to be a muse she simply can’t ignore. 

Danielle pursued a degree in Business Management and honed her ability in sales both as an individual contributor and manager for ten years. But writing continually called. As she grew in her ghostwriting career, she found passion in helping others share their stories with their audience in a unique and engaging way, so they can transform their industry. 

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Insight Gold Timestamps:

04:27 The people that think outside the box….

04:48 Audience widening content for rebellious leaders

05:54 Asking a dangerous question

09:11 Starts with a book strategy meeting 

13:00 Try to have the goal of finding someone who is in your niche

14:41 We’re trying to disprove theories, not people

15:50 Those stories too are what helps us, as humans, understand new concepts

19:07 The value exists where your audience is

21:55 The humorous tone is surprisingly effective

24:44 You need to fill your cup before you fill anybody else’s

28:41 Do you have a recommended frequency and length of article that you recommend?

29:49 If you are not repurposing your book or your newsletter or your blog content repeatedly….

31:27 Would you adjust your writing style?  

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Next Episode: Grief Recovery and Feelings of Loss that Can Lead to Anxiety with Michele Mariscal!

About the Host, Michael

Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.

Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.

Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.

Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.

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