David Saxby – Marketing Strategies and Tactics for 2024
SEASON: 3 EPISODE: 32
Episode Overview:
In today’s episode, my guest and I will talk about the ever-evolving landscape of marketing. We’ll dissect the current state of marketing, shedding light on what truly works and what doesn’t. From the rise of digital platforms to the art of authentic engagement, we’ll leave no stone unturned as we uncover the secrets to effective marketing in today’s fast-paced world.
We’ ll also venture into the realm of best practices, where we’ll unravel the keys to successful marketing techniques. So, whether you’re a seasoned entrepreneur, a budding business owner, or a marketing enthusiast, this discussion promises to equip you with invaluable insights that can elevate your marketing game to new heights.
So, if you’re ready to unlock the power of innovative marketing strategies and gain a deeper understanding of what it takes to stand out in today’s competitive market, then this episode is tailor-made for you. Join me now for my conversation with marketing expert, David Saxby.
Guest Bio:
For over 40 years David has been an entrepreneur, a professional speaker, a business coach and consultant. As Creative Director and CEO of Spark Communications Inc., a marketing communications firm, he helps businesses create a strategic advantage over their competitors by developing innovative marketing strategies.
Spark works with B2B small business owners in the professional services sector. As a creative catalyst David has developed the skills to quickly coach business owners to effectively apply the right marketing strategies enabling them to grow their business to maximum capacity. He begins the process using a proprietary Profit Acceleration Software analysis tool to expose gaps in the client’s marketing that almost all small business owners fall prey to. Spark works with all aspects of marketing: research, advertising, public relations, direct marketing, digital marketing, traditional marketing, branding and graphic design. Spark also helps clients develop presentations.
We have an elearning program with 50 video modules and learning guides. Our team has spent more than 10 years and 4 million dollars developing the world’s first E-Learning Marketing System being used by more than 5000 small business clients in 50 countries to help grow their business to multimillion-dollar status.
The Spark Business Growth model is positioned to help business owners realize their dream of creating a multimillion-dollar business that feeds their passion to achieve personal, financial and professional freedom.
Resource Links:
- Website: sparkcommunications.com
- Product Link: https://sparkinnovativemarketingstrategiescoachinginstitute.com/products/
Insight Gold Timestamps:
03:09 It’s all about building relationships
05:10 Building that trust and loyalty
06:34 A movie called The Minority Report
08:55 One of the biggest challenges for businesses….
10:06 The best way to engage the customer is to….
12:16 Sales and marketing seem to be separate
14:41 If it’s B2B, LinkedIn is probably the best format to communicate
15:53 How do you determine, hey, which platform is best for me?
18:35 The campaign is a roadmap
21:10 Creating that marketing dominating position
24:34 What do you see as the most impactful emerging trends in marketing today?
25:58 One thing is to test your message
28:06 Some of the misconceptions or myths about marketing
29:41 We have a software called the Profit Analysis Software
31:25 Your window of being able to get a product into the market and get traction is around 12 months
35:11 You’re kind of like the Apple Watch of marketing
36:40 One of the biggest mistakes most businesses, small, medium and large make….
36:58 They forget that strategy is the first part of any plan
Connect Socially:
LinkedIn: https://www.linkedin.com/in/david-saxby/
Facebook: https://www.facebook.com/profile.php?id=100081172687496
Twitter: https://twitter.com/davidsaxby
YouTube: https://www.youtube.com/davidsaxbyspeaker
Free Marketing Evaluator: https://sparkinnovativemarketingstrategiescoachinginstitute.com/evaluator/
Free Spark Innovative Marketing Strategies ebook link: https://sparkinnovativemarketingstrategiescoachinginstitute.com/get-my-free-book/
Profit Acceleration Software Simulator: https://sparkinnovativemarketingstrategiescoachinginstitute.com/simulator/
Email Subscription: https://sparkinnovativemarketingstrategiescoachinginstitute.com/contact/
Email: dsaxby@sparkcommunications.com
Sponsors:
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
Next Episode: How Email and SMS Can Help Win Back and Retain Customers with Scott Cohen!
About the Host, Michael
Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.
Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.
Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.
Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.