Dr. Stefanie Boyer – Sales Enablement with AI
SEASON: 4 EPISODE: 35
Episode Overview:
Ever feel like you are working hard, but not always smart? This week on Becoming Preferred, we’re diving into the world of sales enablement with Dr. Stefanie Boyer, a true expert in the field.
Stefanie helps businesses equip their sales teams with the tools, resources, and strategies they need to close deals and boost revenue. She’s here to break down what sales enablement really is, why it matters, and how you can implement it in your own organization. Get ready to transform your sales performance with my guest, Stefanie Boyer.
Guest Bio:
Dr. Stefanie Boyer, Professor of Marketing at Bryant University, is the Co-Founder of RNMKRS, a virtual platform for training and assessing sales talent. She is Executive Director of the Northeast Intercollegiate Sales Competition, linking organizations with top talent, and is the recipient of the prestigious American Marketing Association Sales Educator of the Year Award. Stefanie coauthored The Little Black Book of Social Media, Strategies to Ignite Your Business, Influencer, and Professional Brand. She brings unique and valuable experience to the classroom and to organizations that want to build their client base.
Since 2003, Dr. Boyer has held various roles in training and developing sales professionals working in sales and preparing to go into sales. Her expertise leverages self-directed learning philosophies to help organizations get more out of their training resources. What does that mean? Your team will learn more effectively and efficiently and you will see an improvement in performance when you use this approach. Dr. Boyer uses an adaptability approach to training teams to shorten their decision making cycle and capitalize on revenue opportunities.
Dr. Boyer created a sales movement at Bryant University with a sales minor, various sales competitions and events, a vibrant sales team and mentorship programs. She strives to bring together the brightest sales students and leading sales organizations in the northeast and expanding around the country for networking, recruiting, competition and skill-building.
Dr. Boyer has won several teaching, innovation, research and service awards over the years in the sales field.
You can find more information about her research and the training she does in the following outlets: Wall Street Journal, Sales Education Foundation Annual Magazine, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Selling, International Journal of Education, Journal of Marketing Analytics, Journal of Self-Directed Learning, Marketing Management Journal, Journal of Marketing Channels, Journal of Business to Business Marketing, Journal of Managerial Issues, Journal of Marketing Education, Journal for Advancement of Marketing Education, Academy of Marketing Studies Journal, International Journal of Sales, Marketing and Retailing, and the Journal of Research and Interactive Marketing, among others. B.A., M.B.A., Ph.D. University of South Florida.
Resource Links:
- Website: Website: https://www.bryant.edu/academics/faculty/boyer-stefanie
- Product Link: The Little Black Book of Social Media
Insight Gold Timestamps:
02:03 Newer sellers are not necessarily getting the kind of coaching and support that they need
06:36 When it comes to AI versus a salesperson
08:03 AI needs oversight
09:39 Whatever you’re using AI to help you with
11:05 Is there anyone doing it well?
12:58 What are some of the under the radar AI power tools
14:17 T he data is really important
15:38 Being able to ask the right questions to your AI
16:48 If you go to Google, they’ve got Gemini
20:53 I think you could give away every single piece of your content for free
22:00 The Little Black Book of Social Media
23:14 It really is about the conversation
25:39 People buy into people first
27:20 I had people rate themselves on the skills that are important in sales
29:40 Let’s do a better job of finding the right people first
32:42 Rainmakers is RNMKRS.com
33:49 In order to get people to be really good at sales, they have to practice selling
37:39 I’ve been studying how people learn for over 22 years now
40:10 The conversation is everything
Connect Socially:
LinkedIn: https://www.linkedin.com/school/bryant-university
LinkedIn: https://www.linkedin.com/in/drstefanieboyer/
Facebook: https://www.facebook.com/bryantuniversity
Twitter: https://x.com/DrSBoyer
YouTube: https://www.youtube.com/user/BryantUniv
Instagram: https://www.instagram.com/bryantuniversity/
Email: sboyer@bryant.edu
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
About the Host, Michael
Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.
Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.
Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.
Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.