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Francis Jones – Clarify Your Message and Grow Your Business


Episode Overview:

If you’re struggling to find new customers or clients and you’re just not sure what you’re doing wrong or how to fix the problem, you’re not alone. Unfortunately, this isn’t a problem that is going to solve itself or just go away. Spending more money to get the same mediocre results will only compound the problem.

Imagine what it would be like to have a messaging framework that provides clarity and focus so that you can create websites, emails, and social media content that actually works without spending a fortune on outside experts. To help us understand the elements of the framework needed to grow our business is instructional designer and messaging expert, Francis Jones.

Guest Bio: 

Francis knows what it’s like to worry about where the next client it going to come from. As a small business owner, it is easy to get discouraged. There is hope. He had the good fortune of working at Infusionsoft for 6 years and was able to help hundreds of small businesses enhance their online marketing. After spending the 2 years as a StoryBrand Certified Guide, he is now able to blend the power of online marketing and the power of story in a way that will help your business grow.

Resource Links:

Insight Gold Timestamps:

05:52 Clever doesn’t sell

08:03 There’s a reason there’s a mold

09:46 Identify, connect, engage and grow

10:35 The key is to be seen, heard, and understood

12:54 Making sure that people understand what you can do for them

15:35 Our clients need to be able to do what it takes to get from this side of the river to that side of the river

18:43 A messaging standard

19:37 You need two or three things that identify you as the expert

21:09 What you’re selling is the conversation

23:59 Drive them towards the call to action

27:08 Storyboards

28:47 A transitional call to action

30:38 Push and pull marketing

34:52 They had never marketed from one entity to the other

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Next Episode: Communicate with Courage with Michelle Gladieux!

About the Host, Michael

Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.

Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.

Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.

Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.

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