Gee Ranasinha – Think Like Your Customer, Not Like Your Company
SEASON: 5 EPISODE: 25
Episode Overview:
Welcome back to the Becoming Preferred podcast, where we bring you the insights you need to stand out from the competition and thrive. Today, we have an incredible guest who has not only witnessed but actively shaped the evolution of marketing over the last few decades. From the very early days of the internet our guest has been at the forefront, adapting and innovating.
He’s Gee Ranasinha, the CEO of KEXINO, an award-winning marketing agency that has been the secret weapon for over 400 startups and small businesses across 20 countries. Gee and his team help these businesses achieve the holy grail of success: growing awareness, reputation, trust and sales.
Prepare to extract some serious wisdom from a seasoned pro who understands exactly what it takes to become preferred in today’s complex market. Join me for my conversation with Gee Ranasinha.
Guest Bio:
Gee has been in marketing since the days of dial-up internet and AOL CDs. Today, he’s the CEO of KEXINO, an award-winning marketing agency. Over the past 16 years KEXINO has helped over 400 startups and small businesses in around 20 countries grow awareness, reputation, trust – and sales.
A Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Professor at two business schools, teaching Marketing and Behavioral Economics to final-year MBA students.
Outside of work Gee loves to cook, listens to music on a ridiculously expensive hi-fi, and plays jazz piano very badly.
Resource Links:
- Website: https://kexino.com/
- Product Link: https://kexino.com/services/marketing/
Insight Gold Timestamps:
05:50 A differentiator at the beginning was that we would lead with a business problem
08:43 Nothing every dies, it just gets fragmented
11:04 The vast majority of our total addressable market is not ready to buy at that exact specific time
13:47 The marketers of their day understood how we as buyers considered and remembered brands at the point of purchase
18:49 One of the biggest obstacles we face is ignorance of what marketing is
21:11 Nobody spent any time on the single biggest factor of any website that drives conversion
25:08 The reason it sounds too good to be true is because it is too good to be true
29:18 A thing called the ‘sunk cost fallacy’
31:54 Price isn’t necessarily the deciding factor, as how buyers perceive value
34:20 I would say the lion’s share of the reason why a B2B sale happens is not because you are selling the best product…
37:34 The biggest competition is sometimes is not doing anything
38:51 Four words: Talk to your customers!
39:08 Our customers are our biggest advocates
40:30 A fantastic question to ask an existing customer…
42:01 The best way people can find you if they wanna reach out to you is kexino.com
Connect Socially:
LinkedIn: https://www.linkedin.com/in/ranasinha/
Twitter (X): https://x.com/kexino
Threads: https://www.threads.com/@wearekexino
YouTube: https://www.youtube.com/c/Kexino
Instagram: https://www.instagram.com/wearekexino
Email: gee@kexino.com
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
About the Host, Michael
Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.
Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.
Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.
Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.