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Jarrod Lopiccolo – Mastering Marketing – Strategy & Insights


Episode Overview:

Are you ready to elevate your marketing game with a true industry luminary? Today we have the privilege of welcoming a renowned marketing expert whose insights have reshaped countless businesses’ success trajectories. With a laser focus on effective strategies, common pitfalls, and the art of capturing your ideal clients’ attention, my guest is set to unravel the mysteries of the fiercely competitive marketplace. 

Brace yourselves for an unfiltered, no-nonsense discussion that promises to revolutionize your approach to marketing. Get ready to absorb a wealth of knowledge and practical wisdom as we dive into the dynamic world of marketing. Join me now for my conversation with marketing expert, Jarrod Lopiccolo. 

Guest Bio: 

With one foot firmly in Reno and the other across the pond at our Bristol, UK office, Jarrod’s globetrotting nature has led him to make meaningful connections with people all over the world. His attention to listening first lets him learn what makes people tick and, admittedly, helps him harness the insights to propel Noble’s success.

Over the last two decades Jarrod has grown a creative digital performance marketing agency from a single-laptop endeavor to an international company. To date, Noble partnered with brands like Visit Lake Tahoe, Santa Monica, Autodesk, The Islands of Tahiti, Niantic Inc., Adobe, Disney, Visa, Google and more. His passion for creating beautiful human experiences (and his architectural background) have helped Noble translate the best of the real world into virtual architecture.

A mentor, father, husband and visionary, Jarrod has held leadership roles with several non-profit and public-private initiatives in Nevada. He previously served as Co-Executive Director of the San Francisco/Silicon Valley Inc. Magazine’s Business Owners Council, was a board member for Northern Nevada Development Authority (NNDA) and an advisory board member for the Nevada Center for Entrepreneurship & Technology (NCET). He’s taken the stage around the world at Destinations International’s Annual Convention, Social Media Week Bristol, eTourism, DMA West, University of Nevada – Reno, University of Nevada – Las Vegas and Truckee Meadows Community College, just to name a few.

Outside of his office in Reno, Nevada, Jarrod likes to keep his hands busy. He prides himself on being an early adopter, trying any interesting technology that comes on the scene and attending CES in Vegas just for the fun of seeing into the future (and how it can be applied to digital marketing, of course). His passion for photography has led him to new horizons–Iceland, in the near future–and led him to form a group for agency photogs throughout the country. 

Resource Links:

Insight Gold Timestamps:

03:56 The example we use is Starbucks

06:15 We’ve got so much content that we’re digesting on a daily basis

07:15 One particular example comes to mind

08:54 It starts with Think, Make, Market, and then finally ends with Measure

10:05 It’s really important not to throw all of your money into one channel

12:41 At the end of the day, you’re going to need to measure

15:10 We have to still do almost all the things we were doing 20 years ago, but we have to do more now

17:10 It’s so hard to get our brand in front of consumers today because there are so many distractions

22:38 For the majority of us, where we no longer are selling local 

25:05 Our mantra is: Let’s be better every day!

27:17 One of the areas of focus that you have is on brand strategy and visual identity

27:57 Brands live in the hearts and minds of people

29:07 Conversion rate optimization

29:22 I love sharing this one story

32:03 I can be price leader with a stroke of a pen

33:13 This pricing strategy, we call it Anchor Pricing

35:34 I would say the number one thing is people

36:37 Martin Luther King said, I have a dream, he didn’t say I have a plan

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Next Episode: Creating a Superior Culture of Excellence with Rusty Komori!

About the Host, Michael

Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.

Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.

Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.

Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.

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