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Joe Whitbread – Personal Branding: Maximize Your Social Media


Episode Overview:

Branding is more than just your logo, slogan, product or service. It’s more than just a business card or a resume. So what is it then? To learn more about personal and professional branding and how to do it right, is my guest, Joe Whitbread.

Guest Bio: 

Joe Whitbread started his career in broadcast journalism and took his first gig as an on-air personality in Grande Prairie, Alberta shortly after graduating from SAIT. Joe moved through the radio industry as a producer, and salesperson, before transitioning to social media when it became apparent this was where businesses would have to be, to be seen. 

As a professional emcee, PA announcer, and voiceover artist, he’s hosted thousands of events in his 30+ year career in the public. Joe is a Dad, an artist, a Calgary Flames hockey fan, and can most often be found on summer days swinging a club on the golf course. “Do what you love, love what you do.”

Resource Links:

Insight Gold Timestamps:

04:12 What is personal branding

07:23 Your personal brand exists whether you need it to or want it to

10:19 There are things that can damage your brand

12:08 It’s a human conversation

15:01 You cannot get it right with everybody

17:20 Brand Pillars

25:00 How do I evolve?

26:02 R + C = P (Reality + Communication = Perception) 

31:50 The five senses

33:16 Understand the empathy of the audience

38:45 We are a visual culture

42:38 We’ve been marketed a false reality our whole lives

43:18 CCR – Consistency, Creativity and Relevance

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Rainmaker Digital Solutions:


Next Episode: Mindset and Sales Success with Dave Conway!

About the Host, Michael

Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.

Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.

Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.

Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.

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