Josh Seiden – Customer-Centric Objectives and Key Results (OKRs)
SEASON: 4 EPISODE: 16
Episode Overview:
Everyone in every industry and every role has customers. Your success depends on how efficiently you can solve your customers’ problems, adapt as those problems change, and influence their behavior to drive the results you want. Objectives and Key Results, or OKRs, give you the framework to do that.
However, adopting OKRs successfully is no easy feat. It requires changing the way you work, think about your work, and plan for the work you’ll do in the future. So whether you’re an OKR newcomer, or a pro needing a tune-up, my guest today will share his insights on how to put customers at the center, navigate uncertainty, and succeed with OKRs. Join me now for my conversation with author, speaker, and product innovation strategist, Josh Seiden.
Guest Bio:
Josh Seiden has worked with hundreds of organizations as an individual contributor, leader, founder, and consultant.
As software designer–turned–coach, consultant, and speaker, he’s helped organizations fuse strategy, become customer-centric, and utilize evidence-based decision-making to become more agile (with a lowercase “a”), make better products, and achieve greater success. Along with his co author Jeff Gothelf, he’s written two previous books. Their new book is: Who Does What By How Much? A Practical Guide to Customer-Centric OKRs
Resource Links:
- Website: Website: www.joshuaseiden.com
- Product Link: https://www.joshuaseiden.com/books
Insight Gold Timestamps:
01:16 Your latest book, Who Does What by How Much: A Practical Guide to Customer Centric OKRs
01:45 OKR stands for Objectives and Key Results
04:39 The most common misconception about OKRs
05:38 OKRs imply we’re going to do something different
07:18 As a leader, you’ve got responsibility for the whole company
09:21 The challenge is that we lose track of who that customer is and what their point of view is
10:52 The first step in OKR is….
12:28 What are the factors that are success factors?
13:19 We say OKRs are three things
14:49 I work in HR, who’s my customer?
16:08 Who does what, by how much?
20:50 They’re a goal setting framework
22:15 Innovation is the intersection of new capabilities and unmet customer needs
24:08 We know leadership plays a crucial role in the success of the OKRs
27:37 We don’t necessarily know the answer beforehand
28:24 It’s asking the right question and measuring the right question
29:45 I think there’s an opportunity for us to have better conversations in the workplace
32:38 Who’s the target of my work? What are they trying to do? How can I help them do it?
Connect Socially:
LinkedIn: https://www.linkedin.com/in/jseiden/
Twitter: https://x.com/jseiden
Email: josh@seiden.co
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
About the Host, Michael
Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.
Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.
Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.
Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.