Ken Rusk – The “Blue-Collar” Mindset for Business Success
SEASON: 5 EPISODE: 30
Episode Overview:
Welcome back to Becoming Preferred podcast. The podcast dedicated to providing business professionals and entrepreneurs with the strategies and mindset to not just succeed, but to truly thrive and create the life they desire. Today, we have a guest whose journey completely redefines conventional wisdom. He’s a living testament that success isn’t confined to traditional paths. In fact, sometimes, the most profound insights come from those who forge their own way.
Our guest is Ken Rusk, the bestselling author of “Blue-Collar Cash,” host of the “Comfort, Peace & Freedom” podcast, and the visionary behind “The Path to a Successful Life” course. Ken built a remarkable empire and a life of purpose over four decades, all without a for mal higher education. He’s not just building businesses, he’s building lives, and fostering a truly employee-centric culture. Get ready for an incredibly insightful conversation that will challenge your assumptions and empower your professional journey. Join me now for my conversation with Ken Rusk.
Guest Bio:
Ken Rusk is a bestselling author, entrepreneur, and motivational speaker who achieved WSJ Bestseller status with “Blue-Collar Cash” during the pandemic. He hosts the podcast “Comfort, Peace & Freedom” and empowers individuals through his impactful course, “The Path to a Successful Life.”
Ken’s unique journey includes appearances on Fox & Friends, Tucker Carlson Tonight, and America’s Newsroom. His insights have been featured in Forbes, USA Today, Fox Business, and more. Without formal higher education, Ken’s diverse accomplishments include awards like Top Workplaces in Ohio and numerous Franchise of the Year honors.
As the founder of Rusk Industries, he collaborates with notable figures and supports charitable organizations. With over four decades of experience, Ken continues to inspire through speaking engagements. He’s currently working on a book about fostering employee-centric business culture for growth.
Resource Links:
- Website: kenrusk.com & veteransuccess.org
- Product Link: https://courses.kenrusk.com/
Insight Gold Timestamps:
01:21 Your book, Blue Collar Cash
05:44 Did you have a paper route?
08:32 You learn by what you see sometimes
10:20 I wish they would put out the same statistics that they do for professional football players
15:37 What was the biggest lesson I got out of college?
19:04 The law of supply and demand never fails us
21:12 I don’t necessarily care what you do for a living as much as I care what you do with what you do for a living
22:39 Focus on the people, not the product
23:22 I’ve always thought that you had to go to college to be smart enough to be an entrepreneur
25:16 I call it putting a rudder on your boat
26:54 I practice being grateful
29:46 We’re going to walk a higher tightrope, but we’re going to raise the net
31:23 What’s the lesson here? What’s the opportunity?
33:05 There’s always multiple pathways of things that are happening at the same time
34:28 That’s kind of how I create the balance, by starting with the dessert and putting the meal second
35:51 The work intensifies, if you plan it within your fun
37:27 When you can love your work, secure your future, and find happiness for life, how does it get better than that?
39:56 Spontaneity is an amazing thing that people don’t give credit for
Connect Socially:
LinkedIn: https://courses.kenrusk.com/
Facebook: https://www.facebook.com/KenRuskOfficial/
Twitter (X): twitter.com/KenRuskOfficial
YouTube: https://www.youtube.com/channel/UCobMStuxuarzLDFSMgX7u0A
Instagram: https://www.instagram.com/kenruskofficial/?hl=en
TikTok: https://www.tiktok.com/@kenrusk.official
Podcast: https://podcasts.apple.com/us/podcast/comfort-peace-freedom-with-ken-rusk/id1660815664
Email: ken@kenrusk.com
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
About the Host, Michael
Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.
Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.
Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.
Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.