Leslie Hassler – Making Your Biz Rule: The Core Philosophy
SEASON: 5 EPISODE: 24
Episode Overview:
Welcome back to the Becoming Preferred podcast. In today’s dynamic business landscape, simply doing business isn’t enough to stand out. To truly thrive, to become the preferred choice, you need a strategy that elevates your brand, optimizes your operations, and magnetizes your ideal clients. But how do you make that leap from overwhelmed entrepreneur to empowered CEO? How do you build a business that truly “rules” your market?
Today, we have an absolute master of business strategy joining us.Someone who has guided countless entrepreneurs and leaders to not just survive, but to profoundly succeed. She’s the brilliant mind behind Your Biz Rules. A speaker, author, and an undeniable force in helping you transform your vision into a profitable, scalable reality. Get ready to unlock the secrets to become truly unstoppable. We’re thrilled to welcome the incredible Leslie Hassler!
Guest Bio:
Leslie Hassler is the powerhouse behind Your Biz Rules, a consultancy firm transforming small businesses into freedom-generating machines. Leveraging 17 years of entrepreneurial experience and a strong background in marketing, finance, and leadership, Leslie guides businesses toward predictable profits and sustainable growth. Your Biz Rules offers comprehensive business audits, the Profitable Growth Incubator program, private consulting, and Fractional CFO services. The firm is celebrated for igniting transformative profitable growth, reshaping businesses to fulfill the owner’s vision, and enabling clients to break through financial barriers.
Leslie’s holistic approach prioritizes profitability and a balanced quality of life for business owners. She is the author of First This, Then That and the upcoming Scaling Rich™, Recognized on stages across the U.S., including NAWBO and WBENC, Leslie is also a Past President of NAWBO DFW and an alumna of the Goldman Sachs 10K Small Business program. A mother of two and avid traveler, Leslie brings a well-rounded perspective to her work. Her mission is to ignite the potential within business owners, empowering them to conquer challenges, unlock unprecedented growth, and build a life of abundance and balance.
Resource Links:
- Website: https://www.yourbizrules.com/
- Product Link: https://www.yourbizrules.com/fractional-cfo-services/
- Resource: https://www.yourbizrules.com/becoming-preferred-podcast/
Insight Gold Timestamps:
01:22 You have the domain yourbizrules.com
04:28 Your business does need rules
06:27 In order to scale, you are going to need some core element of scalability
06:55 Systems, processes, technology, and people are core
07:58 You do speak about having a crystal clear ideal client definition
09:50 This falls under the adage of ‘a confused mind does not buy’
10:18 We focus on psychographics, not demographics
11:20 Clarity is what helps distinguish you from the next person
12:30 At the end of the day, people are trying to buy solutions, they’re not trying to buy work
15:35 I find that 99.99% of the people out there do not feel like their numbers people
18:53 Nobody needs more work, we need more ease
20:01 What you’ll see is, we get you, we’ve got you, we’ve gone through something similar
22:37 Basically, you are making a client promise
26:19 E very interaction should reinforce that brand’s promise and personality
26:24 Inconsistency erodes magnetism
27:34 One of our values is generosity
31:50 How many of you send out thank you notes?
34:59 If you haven’t done the work, the preparation to get there…
35:34 If I were to come in and double, triple, or quadruple your business today, what would break tomorrow?
38:55 How do you move that relationship along?
40:10 I n order to grow, you’ve got to let go
40:58 You have to have the clarity in order to be able to focus
43:51 I call it my CEO days
46:00 I think we need to embrace the trend to become less time bound
46:36 I learned a long time ago, I’m actually not in control
47:38 If you’re playing by last year’s rules, you’ll get last year’s results
48:43 We have a special page just set aside for your audience, itt’s going to be at yourbizrules.com/preferred
49:45 The website’s yourbizrules.com
Connect Socially:
LinkedIn: https://www.linkedin.com/in/lesliehassler/
Facebook: https://www.facebook.com/YourBizRules
Twitter (X): https://x.com/YourBizRules
YouTube: https://www.youtube.com/@LeslieHassler
Instagram: https://www.instagram.com/leslie.hassler/
Email: leslie@yourbizrules.com
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
About the Host, Michael
Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.
Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.
Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.
Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.