Liz Brooks – Podcast Marketing, The Key to Differentiation
SEASON: 4 EPISODE: 29
Episode Overview:
Ready to level up your PR game? In today’s competitive marketplace, one of the best ways to position yourself as a thought leader, enhance your reputation, and attract potential clients or customers is through Podcast interviews.
This popular PR tool provides you a unique opportunity to connect with your target audience, build credibility, and share your story in an authentic and engaging way. To help us understand how to use podcasts as an effective PR strategy, is my guest, PR Podcast Marketing Specialist, Liz Brooks.
Guest Bio:
Liz Brooks is a client and media relations professional with a specialized focus on guiding SMEs and brands through strategic Podcast Interview Marketing campaigns. With a rich background in PR, including experience with prominent traditional media outlets and leading blue-chip agencies, Liz combines her expertise in media relations with innovative podcast marketing strategies.
Her ability to harness the power of creative storytelling allows clients to effectively engage target audiences, build brand authority, and achieve tailored communication goals. Liz’s sophisticated approach to blending podcast marketing and PR ensures maximum outreach and impact, making her a trusted advisor for brands looking to navigate the evolving media landscape with precision and innovation.
Resource Links:
- Website: https://interviewvalet.com/liz/
Podcast Production Platforms we would recommend:
- Descript: https://www.descript.com
- Alitu: https://alitu.com
Insight Gold Timestamps:
01:59 I’ve been a long life musician
04:01 I didn’t realize that I’ve been doing PR this whole time
06:24 Now with Interview Valet, I act as a PR strategist and also a client account manager
07:48 60 or 70 % of podcasts fail because they don’t get past 5 or 6 episodes
08:49 If you want to get into podcasting, first of all, you really have to want it
09:32 Lots of great software programs, Descript
10:09 It’s also a statistic that people will trust their favorite podcasters more than other news sources
11:46 Big shoutout to Interview Valet
12:45 There are the folks that go for the daily podcasts
14:44 I think it really matters on the content
15:11 30 to 40 minutes is usually the sweet spot
18:04 If you really want to be able to measure results, start using welcome pages
19:05 What are some of the key coaching techniques
20:43 What is a problem that you help solve?
22:28 What do you recommend from Interview Valet’s perspective?
23:46 You say, and teach, that authenticity is crucial for podcast interviews
25:43 What trends or emerging trends do you see in podcast PR?
27:58 There’s some industries or segments that have a reputation for being a little dry and maybe boring
30:15 What advice would you give listeners who want to leverage podcasting as a powerful tool
Connect Socially:
LinkedIn: https://www.linkedin.com/in/lizgbrooks/
Email: liz@interviewvalet.com
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
About the Host, Michael
Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.
Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.
Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.
Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.