Skip to content

Peter Kell – Level Up Your Marketing with VSL (Explicit Warning)


Please note that this episode contains explicit language.

Episode Overview:

Today’s business world is overflowing with innovative ideas and technologies. As a result, business owners face an increasingly competitive environment where consumer demands are increasing exponentially. This competition encourages innovative businesses to adopt more profitable, higher converting strategies to generate leads and convert them into customers.

One such strategy proven to produce a significant return on investment is the use of Video Sales Letters. A well-produced VSL can generate leads, convert leads into customers, and influence customer loyalty while increasing retention. If you’re looking to level up your marketing, you’re going to enjoy my conversation with marketing and VSL expert, Peter Kell.

Guest Bio: 

Peter Kell is a mentor, serial entrepreneur, and leading Video Sales Letter (VSL) marketer. Peter has perfected the art of VSL creation, boasting an unmatched track record of creating multiple 8-figure video sales letter campaigns. 

Peter created the VSL department at MindValley, helping establish the brand as a global leader in its space. A passionate advocate for Media Buying, Entrepreneurship, and Personal Development, Peter’s mission is to help e-commerce marketers achieve multiple 7-figure months.

Resource Links:

Insight Gold Timestamps:

01:53 Stranded in my parents basement in the middle of woods 

05:05 The master is not the one who’s the best in the world

05:40 Money’s the root of all freedom

08:21 I refuse to have dreams left behind

09:30 Go become an apprentice to a master

11:20 There’s really only two ways anybody could suck up information

12:38 VSL stands for Video Sales Letter

14:16 People don’t have short attention spans, they just have higher standards

17:01 VSLs do have a challenge built in 

18:58 If there’s ever been a really smart thing that’s been created, it’s this AI stuff

21:56 People are very concerned about AI taking jobs

24:58 Facebook is one of the best platforms out there

26:38 VSLs are the biggest because of one simple thing

28:41 I used to think nightmare stories were the best way to do this

31:03 Authenticity is not as powerful as copy/copywriting

33:25 Being the best offers freedom of “I get to do what I want” 

37:06 At the end of the day, you’ve got a dream, you’ve got to show up there

42:53 Skills pay the bills

Connect Socially:









Rainmaker Digital Solutions:


Next Episode: Your Story is Already Out There – Get Branded with Emma Donovan!

About the Host, Michael

Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.

Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.

Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.

Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.

Leave a Comment