SEASON: 3 EPISODE: 12
Please note that this episode contains explicit language.
Today’s business world is overflowing with innovative ideas and technologies. As a result, business owners face an increasingly competitive environment where consumer demands are increasing exponentially. This competition encourages innovative businesses to adopt more profitable, higher converting strategies to generate leads and convert them into customers.
One such strategy proven to produce a significant return on investment is the use of Video Sales Letters. A well-produced VSL can generate leads, convert leads into customers, and influence customer loyalty while increasing retention. If you’re looking to level up your marketing, you’re going to enjoy my conversation with marketing and VSL expert, Peter Kell.
Peter Kell is a mentor, serial entrepreneur, and leading Video Sales Letter (VSL) marketer. Peter has perfected the art of VSL creation, boasting an unmatched track record of creating multiple 8-figure video sales letter campaigns.
Peter created the VSL department at MindValley, helping establish the brand as a global leader in its space. A passionate advocate for Media Buying, Entrepreneurship, and Personal Development, Peter’s mission is to help e-commerce marketers achieve multiple 7-figure months.
Insight Gold Timestamps:
01:53 Stranded in my parents basement in the middle of woods
05:05 The master is not the one who’s the best in the world
05:40 Money’s the root of all freedom
08:21 I refuse to have dreams left behind
09:30 Go become an apprentice to a master
11:20 There’s really only two ways anybody could suck up information
12:38 VSL stands for Video Sales Letter
14:16 People don’t have short attention spans, they just have higher standards
17:01 VSLs do have a challenge built in
18:58 If there’s ever been a really smart thing that’s been created, it’s this AI stuff
21:56 People are very concerned about AI taking jobs
24:58 Facebook is one of the best platforms out there
26:38 VSLs are the biggest because of one simple thing
28:41 I used to think nightmare stories were the best way to do this
31:03 Authenticity is not as powerful as copy/copywriting
33:25 Being the best offers freedom of “I get to do what I want”
37:06 At the end of the day, you’ve got a dream, you’ve got to show up there
42:53 Skills pay the bills
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Next Episode: Your Story is Already Out There – Get Branded with Emma Donovan!