Sam Mallikarjunan – Accelerating Customer Acquisition and Growth
SEASON: 5 EPISODE: 1
Episode Overview:
Ever feel like your company’s stuck in a rut? This week, we’re talking with an expert who helps even the best companies get unstuck. He’s worked with some of the biggest names out there, and he knows that sometimes, it takes an outsider’s perspective to see what’s really going on.
He’ll be sharing his insights on why even seasoned teams need fresh training and guidance in today’s rapidly changing business world. Get ready for some game-changing advice with author, speaker and coach, Sam Mallikarjunan.
Guest Bio:
Sam Mallikarjunan is a growth strategist, entrepreneur, and the Growth Lead at agent.ai. He is the former CEO and co-founder of OneScreen.ai, a marketplace for out-of-home advertising, and previously served as Chief Revenue Officer at Flock.com and Head of Growth at HubSpot Labs, where he drove significant customer acquisition and revenue growth.
Sam is a former professor at Harvard University, where he taught Advanced Digital Marketing and Innovation, and he currently shares his expertise as a LinkedIn Learning Instructor. He is also the co-author of the bestseller Inbound Commerce – How to Sell Better than Amazon, and frequently offers insights on AI, marketing, and business strategy.
Resource Links:
- Website: https://agent.ai
- Website: https://www.mallikarjunan.com/
- Product Link: https://www.amazon.com/Inbound-Commerce-Sell-Better-Amazon-ebook/dp/B00C2TJQ16/ref=sr_1_1?crid=3I9DG7WJFAM14&dib=eyJ2IjoiMSJ9.0j-S9y_pz53zSIRcMxA7a4p2Pg6Qd-2LXlECmsaKizDGjHj071QN20LucGBJIEps.K8McvllKtWR9LY41Sa0O0FcqjnehotQUAvCwBJTBGXA&dib_tag=se&keywords=inbound+commerce+sam+mallikarjunan&qid=1739840370&s=books&sprefix=inbound+commerce+sam+mallikarjunan%2Cstripbooks%2C123&sr=1-1
Insight Gold Timestamps:
01:50 I ended up working at HubSpot for about 7 years
04:35 B e willing to kill ideas really quickly
05:08 Appreciate the independence of a team
05:42 The smaller team of higher quality people is going to win every time
06:13 Whoever chases two rabbits is going to catch neither
09:29 I t’s remarkably hard to get people to change their habits
10:28 F ear and greed are just great motivators of human behavior
12:02 I n your bestseller, Inbound Commerce
13:33 What was the most critical digital marketing concept?
18:02 You probably have a pricing problem more than you realize
18:26 If you get somebody to pay up front, they’re less likely to cancel long term
20:05 U se the currency of the client
22:07 If you can figure out what somebody else is charging for and figure out a way to make it free
23:24 So Freemium didn’t exist when HubSpot launched
24:44 My favorite thing about AI is it gives every person access to a breadth of skills
27:50 It’s actually not a great time to be a very large company
31:26 Just go over to agent.ai. we actually just launched a community platform there
Connect Socially:
LinkedIn: https://www.linkedin.com/in/mallikarjunan/
Facebook: https://www.facebook.com/people/Agentai/61561787124174/
Twitter: https://x.com/AgentDotAi
Instagram: https://www.instagram.com/mallikarjunan/
Email: sam.mallikarjunan@gmail.com
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
About the Host, Michael
Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.
Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.
Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.
Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.