Skip to content

Scott Channell – Sell the Meeting


Episode Overview:

Need more ideal clients? Want to set more discovery calls and sales appointments? Want to overcome your resistance to cold calling and create a predictable sales machine that gets you more high value conversations and clients? 

Then you’re going to enjoy my conversation with author, speaker, and consultant, Scott Channell.

Guest Bio: 

Scott Channell is one of the country’s top B2B script writers and appointment setting lead generation pros. Before he started teaching others to “Sell the Meeting,” he did it. Smiled and dialed his way to set 2,000+ C-Level sales appointments in diverse industries. 

Today he advises and guides companies that wish to lift their B2B lead generation capabilities to new heights. Check out his three books on this topic found on Amazon, including his opus on the topic, Sell The Meeting.

Resource Links:

Insight Gold Timestamps:

06:00 Love the result that you get when you do it right

07:10 Frameworks

12:18 Be confident

15:07 People are afraid to hear ‘no’

17:09 Don’t spend time and money with people who are not going to buy

19:40 If you’re working the right system….

23:13 The most important thing that people can do is be consistent

24:28 What are the biggest mistakes people make?

26:19 They call the wrong people

28:46 The 3 cycles of 3

30:24 Focus on probabilities, not possibilities

30:45 Marketing is the act of assessing the probability of human behavior.

32:20 You have to be perceived as something better than they’d find in a Google search

Connect Socially:


Schedule appointment:


Rainmaker Digital Solutions:


Next Episode: Clarify Your Message and Grow Your Business with Francis Jones!

About the Host, Michael

Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.

Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.

Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.

Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.

Leave a Comment