Wayne Stanley – Your Brand Story Matters
SEASON: 5 EPISODE: 2
Episode Overview:
Marketing and positioning your products or services in a congested marketplace can be challenging. Today, we’re diving into the world of strategic marketing and PR with Wayne Stanley.
As the founder of Bowe Digital, Wayne helps businesses cut through the noise and build impactful brands. He’s a master at crafting compelling narratives and driving real results. Get ready for insights you can use, straight from the digital trenches. Join me now for my conversation with Wayne Stanley.
Guest Bio:
Wayne M. Stanley is the owner of Bowe Digital, a marketing agency offering custom services for small businesses with hundreds of clients all around the United States. Bowe Digital works with businesses of all shapes and sizes on website creation, email marketing, social media, video, design and much more.
In 2023, Bowe Digital was named one of the Best Places to Work in Indiana for the second year in a row by the Indiana Chamber of Commerce. Wayne received the 2023 October Research “Exemplary Leadership Award” during the National Settlement Services Summit (NS3) for his contributions to Bowe Digital and the title Industry as a whole. Additionally, Wayne was named a 2023 Marketing Leader by HousingWire in recognition of his leadership in marketing within the real estate industry as a whole.
Resource Links:
- Website: https://www.bowedigital.com/
- Product Link: https://www.bowedigital.com/services/
Insight Gold Timestamps:
03:25 You’ve got to know where your customers are
05:36 What’s the biggest mistake that you see small businesses making with their marketing?
06:57 There’s a lot of distrust purely because there’s a lot of misunderstanding
09:40 You have to figure out how to start small to move forward
11:00 If you’ve ever gone fishing, you know, I say all the time, if the bobber moves, then we stay put
15:59 I do think that telling your story is extremely important
19:21 T he story becomes really important
21:06 You want an emotional connection with your story
22:57 I think that a small thing that you should do
24:40 What are some of the biggest misconceptions businesses have about PR?
27:38 One of the tools I love for small and medium sized businesses is HotJar
29:32 W hat are some key factors they should consider?
31:22 Our rule is to always say yes first
33:03 There’s a whole educational side of TikTok that is just absolutely huge for people
36:46 What’s the one piece of advice that you would give every business owner?
38:32 The website is bowedigital.com
Connect Socially:
LinkedIn: https://www.linkedin.com/in/waynemstanley/
Instagram: https://www.instagram.com/waynestanley/
Email: wayne@bowedigital.com
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
About the Host, Michael
Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders, and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.
Michael is also the best-selling author of Becoming Preferred: How to Outsell Your Competition, and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, where he shares his secrets to achieving the very highest level of sales mastery.
Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.
Michael is the Executive Director of Summit Learning Systems, a company that offers customized in-house training programs to many of today’s leading companies. He teaches thousands of business professionals throughout North America the skills required to achieve optimum performance.