Posts by Michael Vickers

In today’s world, change is the only constant, and the bar for success is only rising higher. Gone are the days when being “good enough” could satisfy customers and beat back the competition. So what’s the solution? Leaders and businesses must evolve from being good to great to superior.

My guest in this episode, says gaining a superior edge is more important than ever, and to share with us his insights is author, speaker, and coach, Rusty Komori.

Are you ready to elevate your marketing game with a true industry luminary? Today we have the privilege of welcoming a renowned marketing expert whose insights have reshaped countless businesses’ success trajectories. With a laser focus on effective strategies, common pitfalls, and the art of capturing your ideal clients’ attention, my guest is set to unravel the mysteries of the fiercely competitive marketplace.

Brace yourselves for an unfiltered, no-nonsense discussion that promises to revolutionize your approach to marketing. Get ready to absorb a wealth of knowledge and practical wisdom as we dive into the dynamic world of marketing. Join me now for my conversation with marketing expert, Jarrod Lopiccolo.

Get ready to unlock the secrets to financial empowerment and work-life harmony with my guest, Kyle Smith. As a financial expert committed to empowering small and medium-sized businesses, Kyle brings unparalleled transparency and guidance to the table. His advocacy for fostering a healthy work-life balance within teams while emphasizing the critical role of financial controls in both professional and personal spheres is nothing short of inspiring.

Today, we delve into the art of achieving financial stability and harmonizing work and life, where invaluable insights and game-changing strategies await. Get ready to supercharge your financial acumen and nurture a harmonious work-life dynamic as we embark on this transformative journey with my guest, Kyle Smith.

How can businesses communicate more value and uniqueness in today’s price-driven, hyper-competitive markets, or in a market that is saturated with options? In an era dominated by price-driven hyper-competitive markets, businesses must constantly grapple with the challenge of standing out from the crowd and becoming the preferred choice of their customers.

My guest on today’s episode is here to unravel the complexities of this landscape and share invaluable perspectives and insights on how organizations can authentically differentiate themselves, communicate their unique value proposition, and navigate the competitive fray with confidence. So if you’re ready to gain a deeper understanding of how to effectively communicate value and uniqueness in today’s marketplace, you’re going to enjoy my conversation with returning guest, author, speaker and coach, Jim Pancero.

Advertising doesn’t have to be a guessing game. It’s a predictable science, and one that we can understand. Businesses want results, but often struggle to navigate the complexities of advertising effectively. Traditional media methods are costly and digital platforms are constantly evolving.

Most companies are unsure if their campaigns are delivering the desired results, and they lack the ability to objectively know if they are wasting ad budgets or missing out on opportunities.

My guest today will share with us strategies employing the latest technologies to transform advertising into the exact science that it should’ve always been, so you can forecast advertising success, before you even spend a dime. Join me now for my conversation with advertising expert, Skip Wilson.